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The Senior Copywriter plays a fundamental role in the content development process and partners with internal teams and clients on the writing and execution of innovative healthcare and pharmaceutical marketing initiatives for healthcare professional (HCP) and patient audiences.
Job Responsibility:
Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences
Develop original content for deliverables across digital and print media
Collaborate with Creative personnel leads to help establish the creative vision and refine graphics and layouts
Engage with clients to understand their brand(s), key messages, and creative vision
Ensure high quality and degree of accuracy with thorough referencing and annotation of all materials
Incorporate internal and client feedback, comments, and changes to manuscripts and layouts
Contribute to maintenance of up-to-date style guides and core claims documents
Present work and provide rationale in internal and client content and creative reviews or meetings
Work with internal teams to develop and adhere to logical and attainable timelines for project completion
Follow internal and client processes and procedures
Maintain a proactive approach on initiatives for existing and prospective clients
Attend client and partner meetings
Requirements:
Bachelor’s degree
3-5 years of pharmaceutical agency copywriting experience
Experience writing for both HCP and consumer audiences
Solid understanding of marketing and advertising principles
Nice to have:
Demonstrated experience working on a wide range of accounts and therapeutic areas
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