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Woolworths Supermarkets Logo Woolworths Supermarkets · -

Senior Copywriter

Australia, Surry Hills · Job Posted May 29, 2026
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Job Description

The Senior Copywriter role, within the Greenhouse Collective and Brand and Marketing team, is responsible for creating best-in-class copywriting. This role contributes to the Copywriting Chapter's mission of defining and managing optimized content for key customer touchpoints across paid, owned, and earned channels. The writer will work in a delivery squad in the Customer Identification and Personalisation Tribe (CIP) on Everyday Rewards assets and Greenhouse Collective projects.

Job Responsibility

  • Develop concepts and persuasive messaging: Create engaging, clear, and persuasive messaging for campaigns across the Woolworths Group Brand & Marketing Platform, aligning with brand strategy
  • Collaborate to deliver large-scale campaigns: Work with the Greenhouse Collective and Brand and Marketing teams to launch complex, large-scale campaigns to market
  • Lead world-class digital delivery: Lead and execute world-class work across multiple digital channels, including eDM, online banners, social, and push
  • Manage and coordinate projects: Coordinate multiple campaigns, ensuring quality control, meeting all deadlines, and achieving set targets
  • Understand marketing and maintain quality: Use a strong understanding of retail and performance marketing to deliver high-quality, brand-compliant copy and creative solutions

Requirements

  • Bachelor's degree in a relevant field and 7+ years of copywriting experience within an agency or in-house studio
  • Excellent portfolio showing compelling storytelling
  • Sound editing, conceptual skills, and the ability to research and synthesize information
  • Must be a stellar collaborator with experience working on diverse/remote teams and exceptional communication/stakeholder management skills
  • Ability to develop, translate, and leverage strategic messages
  • Must confidently present creative ideas and direct others on content execution
  • Self-motivated, resourceful, and proactive, with aptitude for fast-paced environments
  • Positive attitude driving quality and consistency

What we offer

  • Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
  • A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network
  • A progressive and flexible ‘work from anywhere' policy that gives you the opportunity to harmonise work, life and your wellbeing
  • Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave
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