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AKQA Logo AKQA · -

Senior Copywriter (Social)

United States, San Francisco 60000.00 - 140000.00 USD / Year · Job Posted January 20, 2026
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Job Description

At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. Copywriters at AKQA are brand voice architects who live and breathe modern culture and platforms. To us, words are more than lines of text; they are the sparks that shape identity, fuel connection and move audiences to act.

Job Responsibility

  • Own, define and drive a leading global fashion brand’s tone of voice across social platforms, with a specific focus on TikTok
  • Craft platform-native concepts and short-form copy (captions, scripts, hooks)
  • Translate strategy into culturally relevant ideas
  • Set clear voice guidelines that flex across TikTok, Instagram and emerging platforms
  • Be the go-to voice authority for both the client and our internal team
  • Partner closely with social strategists, designers, editors, producers and creators

Requirements

  • Exceptional short-form copywriting craft for social: headlines, hooks, captions and TikTok-native scripts
  • Proven experience shaping or leading a brand voice / tone of voice across social platforms
  • Platform fluency: deep understanding of how voice and format shift across TikTok, Instagram and emerging channels
  • Strong conceptual thinking: able to originate platform-first ideas, not just execute assignments
  • Experience collaborating with creators/influencers, including on-set direction
  • Ability to step in front of the camera to create content, even if just to prototype an idea
  • Content creation skills a strong plus: self-shooting, TikTok-style editing, prototyping rough cuts and VO reads
  • Ability to iterate based on performance insights and feedback
  • Cultural awareness and relevance within fashion, lifestyle and youth culture spaces
  • Ability to translate brand and social strategy into culturally relevant copy and concepts
  • Experience working cross-functionally with social strategists, designers, motion editors, producers and community teams
  • Strong presentation skills: can clearly articulate voice systems, rationale and ideas to clients and internal leadership
  • Knowledge of contemporary advertising, communications and social marketing practices, including platform governance
  • Takes responsibility for on-time deliverables and maintains high craft standards in fast-paced environments

Nice to have

Content creation skills a strong plus: self-shooting, TikTok-style editing, prototyping rough cuts and VO reads

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