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Senior Copywriter Content Creator

United Kingdom, London · Job Posted January 10, 2026
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Job Description

Copywriter / Content Creator - WhatsApp for Business Enablement. SF Recruitment have partnered with a high-performing consultancy that supports leading technology companies and their partners by designing and delivering world-class enablement content and programmes. We are hiring a seasoned Copywriter / Content Creator to support go-to-market, sales, and customer success initiatives for WhatsApp for Business, working closely with Meta and its global partner ecosystem. This is a content-first, field-informed role, combining strategic thinking, hands-on content creation, and senior-level enablement delivery.

Job Responsibility

  • Create high-quality enablement content on behalf of the client, including messaging frameworks, use-case narratives, conversation models, sales assets, and customer success materials
  • Translate go-to-market strategy and commercial goals into clear, actionable WhatsApp for Business positioning
  • Develop content that supports sales teams, partners, and customer success functions across varying levels of platform maturity
  • Ensure all content aligns with WhatsApp policies, governance, and best practices
  • Lead pre-workshop preparation by reviewing discovery materials, stakeholder inputs, and business context
  • Define clear business outcomes for each engagement, mapping objectives to relevant WhatsApp use cases and enablement priorities
  • Work with cross-functional stakeholders including CRM, marketing, customer success, customer experience, product teams, and executive leadership
  • Tailor content and facilitation style to mixed technical and non-technical audiences
  • Act as a trusted advisor, confidently guiding organisations through evaluation and operationalisation of WhatsApp as a customer engagement channel
  • Address complex WhatsApp Business topics such as consent management, messaging governance, automation, integrations, and conversational flows
  • Explain technical considerations clearly and pragmatically, ensuring relevance for both commercial and technical stakeholders
  • Contribute to the ongoing refinement of workshop content, facilitation approaches, and enablement frameworks
  • Adapt materials for different industries, markets, and international contexts
  • Share insights from the field to continuously improve enablement effectiveness

Requirements

  • Proven experience creating enablement or GTM content for technology platforms, ideally within messaging, CRM, or customer engagement ecosystems
  • Strong copywriting and content design skills, with the ability to simplify complex concepts without losing commercial impact
  • Experience delivering senior-level workshops or enablement sessions with confidence and credibility
  • Comfortable working in fast-moving, client-facing environments with global stakeholders
  • Able to operate independently on contract, owning outcomes end-to-end
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