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Adyen is looking for an organized, proactive, strategic and collaborative senior content writer. This role is focused on producing content that meets Adyen's business goals, in line with marketing and brand objectives. You will work on a range of briefs, including complex projects, while applying a strong understanding of Adyen’s value proposition. The ideal candidate is equally comfortable responding to existing briefs as they are initiating and developing broader strategic content briefs in collaboration with stakeholders. You are proficient in writing (long-form and short-form), editing, have strong project management skills and a good grasp of SEO. You are commercially minded, with a strong understanding of content strategy and how to build and manage content initiatives that drive business impact. As a senior content writer, you’ll also mentor and coach your fellow writers.
Job Responsibility:
Write and edit copy for a variety of formats (e.g., blogs, reports, events, ad copy, social copy, landing pages, scripts)
Be on-the-ground for case studies and shoots that involve content creation
Proficient in aligning content initiatives with commercial goals and the larger content strategy
Demonstrates a strong understanding of business, marketing and brand goals when responding to a brief
Partner with internal and external stakeholders and design partners from kickoff to delivery – being diligent with details and deadlines
Drive content development by researching and curating background information, data, and audience insights, complemented by interviews with internal and external stakeholders
Manage content tasks and projects from concept to execution to distribution
Set an example for how to apply clear goals and analyze the impact of the content, applying insights and digital marketing content best practices
Create and update writing templates and guidelines that can be used across studios, implementing new ways to work more efficiently
Mentor writers across studios to ensure writing is at the highest quality
Requirements:
8+ years of professional experience writing
Proven success in concepting and executing content marketing initiatives for commercial outcomes
Storyteller: curious and keen to discern the motivations, behaviors, and preferences of our audiences
Curious and data-driven: you continue to refine and optimize your approach based on results
Impeccable eye for detail and ability to approach tasks with a journalistic attitude to find the angles and stories that matter
Good understanding of what it means to write for digital channels: blending user experience and channel best practices, and how they fit into the bigger picture of content marketing
Ability to self-start, stick to deadlines, and drive projects forward – while being open and comfortable to iteration and feedback
Can build strong global working relationships across teams and timezones
Full professional proficiency (written and verbal) in US English