Senior Content Strategy Lead, Wells Fargo

Wells Fargo

Location:
United States, Charlotte, NC ▼
Dallas, TX
Minneapolis, MN
New York, NY
San Francisco, CA
Washington, DC

Category:
-

Contract Type:
Employment contract

Salary:

139000.00 - 260000.00 USD / Year

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Job Description:

This newly created position will develop marketing content and strategy with a client-centric focus for Wells Fargo’s Corporate & Investment Banking (CIB) businesses. Collaborating with leaders across CIB, this individual will create forward-thinking content that drives thought leadership, deepens client engagement, and enhances industry credibility.

Job Responsibility:

Develop strategic content marketing initiatives that drive awareness of CIB’s growth and stature
Develop multi-channel, brand-building content that brings strategic initiatives to life, both on your own and in partnership with external agencies
Optimize CIB content across all touchpoints
ensuring it’s tailored to the specific characteristics and expectations of each format (i.e. print, digital, television/video, podcasts, social media, whitepapers, newsletters, webinars and events)
Leverage qualitative and quantitative data for content decisions and design recommendations
Partner with UX designers to deliver best-in-class user experience that increases engagement, followership and impressions

Requirements:

7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Experience developing brand-building content strategies for investment banks, asset management firms, or B2B financial services companies

Nice to have:

Experience optimizing content across all touchpoints and delivery vehicles
Experience mapping content to user intent and adapting UX end-to-end processes
Experience presenting creative ideas and effectively influencing decision makers
Experience building strong relationships and collaborating across large organizations
Experience presenting information in a manner that persuades, and influences decision makers

What we offer:

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement

Additional Information:

Job Posted:
July 31, 2025

Expiration:
August 31, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Content Strategy Lead