Senior Content Strategist

• Develop and own the global content strategy, aligning it with business goals and brand vision
• Act as a key advisor to senior leadership, influencing enterprise-wide strategies
• Drive innovation by implementing emerging technologies and best practices in content creation and distribution
• Oversee the planning, creation, distribution, and governance of content across all platforms (digital and offline)
• Ensure the content ecosystem delivers seamless and personalized customer experiences
• Establish scalable processes for content development, localization, and distribution
• Build, mentor, and lead high-performing content teams, fostering collaboration and accountability
• Identify skill gaps and provide professional development opportunities for team growth
• Develop advanced frameworks for measuring content performance and tying metrics to ROI and strategic outcomes
• Leverage data insights to refine content strategies and improve KPIs like engagement and conversion rates
• Present performance analyses and strategic recommendations to senior leadership
• Champion the use of AI and cutting-edge tools to enhance personalization and content delivery
• Drive initiatives to optimize customer journey touchpoints and increase engagement
• Lead creative ideation sessions to establish the brand as an industry thought leader
• Build strong cross-functional relationships to ensure alignment with Marketing, Product, Sales, and other teams
• Manage relationships with external agencies, freelancers, and partners for consistent brand messaging
• Establish governance frameworks to ensure compliance with legal, regulatory, and brand standards
• Monitor and mitigate risks associated with content creation and distribution
• Lead global content localization efforts to ensure regional relevance and effectiveness
• Support organizational transformation initiatives through strategic content integration

• 10+ years of experience in content strategy, digital marketing, or a related field, with 5+ years in a senior or leadership role, ideally within the travel, hospitality, or lifestyle industries
• Proven track record of developing and executing innovative, high-impact content strategies that drive engagement, conversions, and measurable revenue growth
• Extensive expertise in SEO, content marketing, omnichannel content strategies, and emerging digital content trends
• Advanced proficiency with enterprise-level content management systems (CMS), analytics platforms, marketing automation tools, and AI-driven personalization technologies
• Exceptional writing, editing, and storytelling skills, with the ability to craft compelling, brand-aligned narratives across diverse channels
• Strong executive leadership and strategic planning skills, with experience managing global teams, navigating matrixed organizations, and leading complex, cross-functional projects
• Fluency in English is essential
• proficiency in additional languages (e.g., Spanish, French, German, Mandarin) is highly advantageous for supporting global content localization and multicultural campaigns
• Demonstrated expertise in data analysis, performance optimization, and using insights to refine strategies and achieve business objectives
• Deep passion for the travel industry, with a nuanced understanding of how content influences traveller behaviour, decision-making, and loyalty
• Ability to act as a thought leader and brand ambassador, representing the organization at conferences, workshops, and in industry forums

Proficiency in additional languages (e.g., Spanish, French, German, Mandarin)