Senior Content Strategist

Our client operates within the healthcare sector undergoing a profound shift shaped by digitalization, evolving customer expectations, and new regulatory frameworks. Insurers today are modernizing rapidly: adopting more automated, AI-enhanced processes, expanding hybrid human–digital service models, and focusing on more transparent, personalized experiences. These forces are driving companies to rethink marketing approaches, build stronger value narratives and differentiate through innovation. In this context, our client is seeking a resourceful Senior Content Strategist to join their team as a Marketing Expert. You will build and structure the organization’s digital content strategy across business units, acting as a strategic partner to key stakeholders and serving as the internal reference for content best practices. In this role, you will establish clear frameworks and governance to ensure consistency and quality across all content initiatives. You will align stakeholders across teams, particularly within healthcare and other business units, to create a cohesive and collaborative approach to content. Additionally, you will develop a scalable editorial and content operating model that enables sustainable growth and efficiency. By doing so, they will strengthen the credibility, consistency, and overall impact of content across the organization.