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Vibe Logo Vibe · -

Senior Content Strategist

United States, New York 95000.00 - 120000.00 USD / Year · Job Posted February 21, 2026
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Job Description

We’re looking for a Senior Content Strategist who deeply understands SEO, AEO (AI/Answer Engine Optimization), and the adtech landscape to help accelerate Vibe’s growth. You’ll lead content strategy across Vibe.co and our owned channels, creating and optimizing assets that drive qualified traffic, capture leads, and position Vibe.co as the go-to authority in CTV and digital advertising innovation.

Job Responsibility

  • Write and publish high-quality content - from SEO pages, blogs, and guides to reddit thread - that drives traffic & adoption
  • Create and test gated assets — such as reports, templates, and whitepapers that drive qualified leads and nurture engagement
  • Own research papers - collaborate with Forrester and Gartner to get us on the top product analytics lists
  • Cut through the noise - in a world where creating content became cheap with LLM, your content distinguish from the mass
  • Own the Vibe.co voice and tone - across owned web surfaces, ensuring consistency and clarity
  • Partner with growth and product - to identify opportunities and measure impact
  • Develop messaging hierarchies - that explain CTV to different audiences (CEO, CFO, Performance marketer being B2C, B2B or marketing agency)
  • Use data to iterate — track content performance and feed insights back into strategy and execution

Requirements

  • 6–10+ years of experience in content strategy, growth marketing, or SEO for fast-scaling B2B or adtech companies
  • Expert-level knowledge of SEO and AEO
  • Comfortable writing for both brand and performance
  • Understand the adtech ecosystem — DSPs, SSPs, CTV, programmatic, attribution, and performance funnels
  • Can move fast — develop, test, and scale content that shows measurable results
  • Know how to build lead-generating content — from top-of-funnel education to bottom-funnel conversion
  • Are data-informed and performance-obsessed — use analytics to make decisions
  • Are a systems thinker — know how to scale a content operation that can support rapid company growth

Nice to have

  • Experience working in CTV, adtech, or martech environments
  • Proven success scaling content that influenced pipeline, ARR, or lead quality
  • Experience integrating AI writing or LLM optimization in content production workflows

What we offer

  • Comprehensive medical, dental, and vision insurance
  • 401(k) plan with company matching
  • Unlimited PTO to recharge and reset
  • Paid parental leave for maternity and paternity
  • Flexible hybrid work model
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