Senior Content & Product Marketing Manager

• Produce captivating thought leadership content
• Strong focus on generating top-of-funnel, inbound leads, nurturing prospects
• Develop compelling sales enablement collateral
• Work with the team to develop and repurpose marketing content using multiple formats and channels
• Participate in the end-to-end of event marketing programs
• Manage the teams weekly and quarterly content calendars
• Optimise and launch paid LinkedIn campaigns and ever-green adverts
• Develop and optimise digital marketing initiatives with a focus on organic search (SEO) and Generative Engine Optimization (GEO)
• Plan and deliver communications strategies and content that support the positioning of C-suite leaders
• Craft product go-to-market strategies and implementation plans
• Conduct competitor analysis, identifying market trends, and understanding customer needs
• Create impactful on-brand imagery and content for LinkedIn
• Foster strong relationships with internal senior leadership teams and external partners
• Utilize marketing and AI tools to enhance campaign effectiveness, streamline processes, and analyze performance metrics

• 7+ years of experience marketing B2B services, SaaS products in financial services or adjacent sectors
• Demonstrable ability to define and develop impactful product campaigns
• Experience in creating and monitoring metrics to demonstrate how content is building awareness and driving revenue objectives
• Great storyteller with exceptional writing and communication skills
• Experience in high-impact event marketing campaigns
• Expertise in digital marketing tactics with demonstrable results in SEO strategy development
• Experience advising and supporting C-suite leaders on personal brand development and executive communications
• Deep intellectual curiosity, an open and customer-centric mindset, and a high degree of personal autonomy
• Outcomes-oriented mindset with a passion for optimizing performance based on data
• Strong stakeholder management skills and ability to work in a cross-functional team
• Experience working with product strategists and developers, and managing third-party writers and designers
• An understanding of marketing measurement tools, including web analytics and SEO tooling
• A collaborative mindset, positive attitude and a keen interest in raising the bar
• Experience with Canva, Salesforce, Account Engagement, LinkedIn paid ad management

Familiarity with emerging AIO (AI Overviews) best practices

• Support for professional accreditations
• Flexible arrangements, generous holidays, plus an additional day off for your birthday
• Continuous mentoring along your career progression
• Active sports, events and social committees across our offices
• 24/7 support available from our Employee Assistance Program
• The opportunity to invest in our growth and success through our Employee Share Plan
• Plus additional local benefits depending on your location