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Adswerve is looking for a Senior Content Marketing Manager to lead our comprehensive content initiatives and elevate our brand's presence as a thought leader in the digital media and analytics space. This role requires a blend of hands-on content creation, strategic planning, cross-functional collaboration, and a deep understanding of how content drives business growth.
Job Responsibility:
Develop and own the holistic content strategy and calendar across all stages of the marketing funnel
Manage the end-to-end content production process, serving as a lead writer and editor
Oversee our SEO agency, ensuring our website and blog content is optimized
Manage the strategic planning, updating, and optimization of website content
Stay up to date with new technologies, especially AI/generative tools
Orchestrate organic social media strategy and management
Manage and execute the Public Relations (PR) strategy
Identify, vet, and secure industry awards and event speaking opportunities
Foster strong, collaborative relationships with internal teams
Manage relationships with freelance writers and agency partners
Regularly analyze content performance metrics
Requirements:
6+ years of experience in Content Marketing, with a significant focus on B2B or complex technical subject matter
Proven experience developing and executing a comprehensive content strategy and editorial calendar
Exceptional writing, editing, and verbal communication skills
Expertise in SEO best practices and experience using analytics tools (e.g., Google Analytics, SEMrush, Google Search Console)
Demonstrated experience managing both PR and thought leadership/speaking program initiatives
Strong project management skills and the ability to manage multiple projects, deadlines, and stakeholders simultaneously
Bachelor’s degree in Marketing, Communications, or related field
Nice to have:
Previous experience working within the digital media, ad-tech, data analytics, or enterprise SaaS industry
Familiarity with marketing automation platforms (e.g., HubSpot) and content management systems (CMS)
What we offer:
Medical, dental and vision available for employees
Paid time off including vacation, sick leave & company holidays
Paid volunteer time
Flexible working hours
Summer Fridays
“Work From Home Light” days between Christmas and New Year’s Day
401(k) Plan with 5% company match and no vesting period
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