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Lead on content planning for global brand programs and cross-vertical initiatives, defining a calendar of integrated content plans that meet business, marketing and brand goals
Develop and implement content production and distribution strategies to maximize reach and engagement across relevant channels and target audiences
Collaborate closely with local and global teams, including country marketing managers, content marketing, designers, product marketing managers, commercial teams, sales, and agencies, to produce compelling and relevant content and marketing materials
Collaborate closely with the Team Lead to build our global content strategy and engine
Develop detailed project plans that outline resources, timelines, and milestones
Prioritize tasks, manage timelines, and keep various projects on track to meet deadlines
Manage both in-house and external writing resources, ensuring adherence to product standards and brand consistency while upholding quality and voice
Write copy as required for both short-form and long-form formats (e.g., blogs, reports, events, ad copy, landing pages, scripts)
Brief, review and manage video content
Identify and develop ongoing content programs — series, franchises, recurring formats — that build audience habit and brand recognition over time
Schedule, edit, proofread, publish, and optimize content for various platforms to ensure quality, clarity, consistency, and discoverability (SEO, GEO, AEO)
Regularly audit our content and report on data to measure the success of content and provide actionable insights for continuous improvement
Support on identifying opportunities to scale content production through automation
Stay up-to-date on industry trends and best practices in content marketing to drive innovation and maintain competitive edge
Requirements
8+ years in content marketing and editorial, or strategic copywriting, ideally within B2B tech, fintech, or financial services