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Adenty is a privacy-first visitor recognition and analytics platform helping B2B companies identify returning website visitors without relying on cookies or invasive tracking methods. Our product serves clients across MarTech, AdTech, SaaS, and digital publishing industries. We’re seeking an experienced SMM Manager to lead and grow our social media presence across corporate and personal-brand channels. The role blends strategic communication with data-driven execution — increasing awareness, engagement, and inbound opportunities. You’ll work closely with the Marketing Lead to develop a smart, scalable SMM strategy built for measurable growth.
Job Responsibility:
plan, write, and edit high-performing website, blog, and campaign content aligned with Adenty’s go-to-market strategy
collaborate directly with the Marketing Lead to execute content initiatives that support awareness, engagement, and conversion goals
translate complex technical topics into clear and persuasive messaging for B2B audiences
manage production workflows — from research and drafting to publication and optimization
develop landing pages, CTAs, and copy structures that drive measurable results
use marketing analytics and feedback to refine tone, content topics, and messaging over time
Requirements:
5+ years of experience in B2B content marketing or copywriting, ideally in IT, SaaS, or analytics products
experience writing for US and European markets
advanced level of written English (C1+)
understanding of B2B conversion funnels, SEO principles, and analytical content improvement
familiarity with GA4, GTM, Ahrefs, or Semrush
strong self-organization, ownership, and communication skills
reports directly to the Marketing Lead
there are preliminary KPIs defined for this role, which will be discussed in detail during the interview