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Senior Content Manager / Copywriter

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Lightpoint Global

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Job Description:

Adenty is a privacy-first visitor recognition and analytics platform helping B2B companies identify returning website visitors without relying on cookies or invasive tracking methods. Our product serves clients across MarTech, AdTech, SaaS, and digital publishing industries. We’re seeking an experienced SMM Manager to lead and grow our social media presence across corporate and personal-brand channels. The role blends strategic communication with data-driven execution — increasing awareness, engagement, and inbound opportunities. You’ll work closely with the Marketing Lead to develop a smart, scalable SMM strategy built for measurable growth.

Job Responsibility:

  • plan, write, and edit high-performing website, blog, and campaign content aligned with Adenty’s go-to-market strategy
  • collaborate directly with the Marketing Lead to execute content initiatives that support awareness, engagement, and conversion goals
  • translate complex technical topics into clear and persuasive messaging for B2B audiences
  • manage production workflows — from research and drafting to publication and optimization
  • develop landing pages, CTAs, and copy structures that drive measurable results
  • use marketing analytics and feedback to refine tone, content topics, and messaging over time

Requirements:

  • 5+ years of experience in B2B content marketing or copywriting, ideally in IT, SaaS, or analytics products
  • experience writing for US and European markets
  • advanced level of written English (C1+)
  • understanding of B2B conversion funnels, SEO principles, and analytical content improvement
  • familiarity with GA4, GTM, Ahrefs, or Semrush
  • strong self-organization, ownership, and communication skills
  • reports directly to the Marketing Lead
  • there are preliminary KPIs defined for this role, which will be discussed in detail during the interview
  • English Level: Advanced

Nice to have:

experience using AI tools

Additional Information:

Job Posted:
January 15, 2026

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