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We're looking for a thinker who can write. We’d like a Senior Content Designer to join our Product Design team and help lead the in-app content strategy for many of our big projects that cross different product teams. This is a senior role where you'll work closely with Product, Engineering, Research, and Go-to-Market (GTM) teams. Your goal is to influence the product direction and make a real business impact by making sure our in-product UX copy and stories are crystal clear. You'll be actively involved in creating frameworks for UX copy and content, getting everyone on the same page, and turning complex product features into simple, effective user experiences.
Job Responsibility:
Lead content strategy: Set the content direction for large, cross-functional projects—like the end-to-end workflows that power our solutions—to ensure content drives business results like user adoption, engagement, and trust
Improve the practice: Help evolve our content processes and tools so designers and engineers can deliver high-quality, consistent content faster
Define principles: Help create and communicate content strategy and principles that link product results directly to overall business goals
Plan initiatives: Lead content planning for major strategic projects across multiple product areas, turning high-level roadmaps into clear, manageable content goals
Shape AI experiences: Help define the strategy for how we use AI in the product, including prompt design, system messages, assistant responses, safety rules (guardrails), fallback messages, and clear explanations
Build partnerships: Partner with product directors, engineering VPs, researchers, data analysts, and GTM leaders to agree on shared goals and efficient ways of working
Facilitate alignment: Lead discovery and alignment workshops that bring designers, product managers, engineers, and GTM stakeholders together around outcomes and content decisions
Advocate content: Champion the importance of content during roadmap prioritization and technical decisions, explaining the business impact of content choices
Provide top-notch UX copy: Where needed, you’ll need to put your excellent UX writing skills to use and either provide new copy or help improve existing copy to align with our brand voice and tone
Design & prototype: Create and prototype customer-facing content at all levels of detail (microcopy, conversation flows, in-app help, onboarding guides, error states, and emails)
Handle complexity: Design content for multi-step, logic-heavy user experiences
Maintain standards: Set the rules for tone, voice, terminology, and writing patterns, and help maintain our content design style guide
System development: Own or co-lead the development of our content design system: creating components, reusable patterns, and documentation that is ready for localization
Workflow improvement: Improve how content is handed off, quality-assured, tracked, A/B tested, and analyzed
Tool implementation: Implement tools and processes (like those in Figma or CMS/MDX) to help our content work scale efficiently.
Requirements:
5+ years building product content in SaaS environments
3+ years in a content/content strategy role, or having equivalent influence across product teams
A strong portfolio with 3+ end-to-end case studies that show how you moved from strategy → cross-functional alignment → execution → measurable results
Strong understanding of UX writing principles and how words are a key part of design
Experience designing content for complicated flows, enterprise-level workflows, or AI/assistant experiences
Proven experience running discovery workshops, designing content systems, and working effectively with PMs, engineers, researchers, and GTM teams
Comfortable working with Figma and AI tools like ChatGPT
Experience using analytics, A/B testing, and qualitative research to refine and improve content
Excellent communication and storytelling skills
you can influence senior stakeholders and simplify complex logic into clear copy and diagrams
Native-level English proficiency: Excellent spelling and grammar, and a keen eye for detail. Clear understanding of the nuances in meaning between similar words.
Nice to have:
Experience with generative AI / prompt engineering in a product setting
A background in UX research, HCI, linguistics, technical writing, or localization
Experience building or scaling a content design function or content operations (Content Ops) team.
What we offer:
Health insurance for you and your family
SIM card with unlimited internet access for employees (provided during your employment)
25 paid vacation days
5 uncertified sick days per year
10 fully-paid continuous working days of sick leave per year
School allowance of up to €600 per month (for children at school age)
Up to 18 weeks of fully-paid maternity leave
2 weeks of fully paid paternity leave. 2 additional weeks which are provided by Wrike of fully paid paternity leave will be available for employees after 6 months of continuous service