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General Motors Logo General Motors · IT - Software Development

Senior Content Designer, Language Systems, Human Interface Design

United States, Warren 105600.00 - 140700.00 USD / Year · Job Posted March 19, 2026
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Job Description

Build the systems that scale clear, consistent, human experiences. General Motors is seeking a Senior Content Designer, Language Systems to establish and scale the standards, tools, and processes that support consistent, high-quality content across HID. You will set communication standards, establish frameworks and processes, and lead the creation and implementation of a governance model that promotes quality content across experiences.

Job Responsibility

  • Build and evolve governance models—including workflows, decision frameworks, review practices, and change‑management processes—that scale content quality across teams
  • Evaluate, pilot, and operationalize AI‑enabled content tools like linting engines, terminology platforms, writing assistants, and evaluation tools to improve consistency and efficiency
  • Establish criteria and assessment methods for tool selection, ensuring solutions align with HID workflows, design systems, and content quality goals
  • Create clear, authoritative documentation—standards, playbooks, patterns, system guides, and reference materials—to support large-scale adoption
  • Collaborate with the design system team to embed language foundations into components, patterns, and UI guidance
  • Write and refine content directly in Figma to validate standards against real flows, wires, and UI constructs
  • Partner with mobile, web, and vehicle content designers to ensure terminology and patterns remain aligned across connected journeys
  • Lead working sessions, audits, and reviews to enforce governance practices and ensure consistency across teams and platforms
  • Lead the HID studio in systems thinking, tool adoption, and decision-making related to language quality and governance
  • Advocate for clarity, consistency, and system integrity across product and design partners

Requirements

  • A portfolio demonstrating systems thinking, content design maturity, standards creation, and successful integration of technology and tools in content processes
  • Strong technical proficiency in Figma, components, plugins, and variables
  • Strong sense of ownership and ability to create structure in ambiguous environments
  • Experience shaping governance models, playbooks, or tool strategies for content systems
  • Deep understanding of human interface design principles and how language contributes to usability
  • Strong UX writing instincts with a preference for precision, clarity, and minimalism
  • High comfort level with technical concepts
  • ability to understand engineering and product terminology quickly
  • Experience with content quality or AI‑enabled tools (Ditto, Acrolinx, and Markup AI strongly preferred)
  • Expertise in information architecture, taxonomy, and structuring complex content systems
  • Confident presenter skilled at driving alignment and influencing executive stakeholders
  • Collaborative, kind teammate who contributes to a positive, supportive team culture
  • Experience developing standards and governance documentation

Nice to have

  • Background evaluating AI/ML models, language‑based tooling, or rule‑based quality systems
  • Experience with multi‑modal or non-traditional interfaces (vehicle, voice, embedded systems)
  • Familiarity with content operations and large‑scale documentation systems

What we offer

  • medical
  • dental
  • vision
  • Health Savings Account
  • Flexible Spending Accounts
  • retirement savings plan
  • sickness and accident benefits
  • life insurance
  • paid vacation & holidays
  • tuition assistance programs
  • employee assistance program
  • GM vehicle discounts
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