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Build the systems that scale clear, consistent, human experiences. General Motors is seeking a Senior Content Designer, Language Systems to establish and scale the standards, tools, and processes that support consistent, high-quality content across HID. You will set communication standards, establish frameworks and processes, and lead the creation and implementation of a governance model that promotes quality content across experiences.
Job Responsibility:
Build and evolve governance models—including workflows, decision frameworks, review practices, and change‑management processes—that scale content quality across teams
Evaluate, pilot, and operationalize AI‑enabled content tools like linting engines, terminology platforms, writing assistants, and evaluation tools to improve consistency and efficiency
Establish criteria and assessment methods for tool selection, ensuring solutions align with HID workflows, design systems, and content quality goals
Create clear, authoritative documentation—standards, playbooks, patterns, system guides, and reference materials—to support large-scale adoption
Collaborate with the design system team to embed language foundations into components, patterns, and UI guidance
Write and refine content directly in Figma to validate standards against real flows, wires, and UI constructs
Partner with mobile, web, and vehicle content designers to ensure terminology and patterns remain aligned across connected journeys
Lead working sessions, audits, and reviews to enforce governance practices and ensure consistency across teams and platforms
Lead the HID studio in systems thinking, tool adoption, and decision-making related to language quality and governance
Advocate for clarity, consistency, and system integrity across product and design partners
Requirements:
A portfolio demonstrating systems thinking, content design maturity, standards creation, and successful integration of technology and tools in content processes
Strong technical proficiency in Figma, components, plugins, and variables
Strong sense of ownership and ability to create structure in ambiguous environments
Experience shaping governance models, playbooks, or tool strategies for content systems
Deep understanding of human interface design principles and how language contributes to usability
Strong UX writing instincts with a preference for precision, clarity, and minimalism
High comfort level with technical concepts
ability to understand engineering and product terminology quickly
Experience with content quality or AI‑enabled tools (Ditto, Acrolinx, and Markup AI strongly preferred)
Expertise in information architecture, taxonomy, and structuring complex content systems
Confident presenter skilled at driving alignment and influencing executive stakeholders
Collaborative, kind teammate who contributes to a positive, supportive team culture
Experience developing standards and governance documentation
Nice to have:
Background evaluating AI/ML models, language‑based tooling, or rule‑based quality systems
Experience with multi‑modal or non-traditional interfaces (vehicle, voice, embedded systems)
Familiarity with content operations and large‑scale documentation systems