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Senior Consultant - Marketing Strategy & Transformation

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frog

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Location:
United States , San Francisco

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Category:
Consulting

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Contract Type:
Employment contract

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Salary:

112600.00 - 212700.00 USD / Year
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Job Description:

As a Senior Consultant, Marketing Strategy & Transformation, you will help clients transform how they go to market—designing and implementing modern marketing organizations that are data-driven, technology-enabled, and built for growth. You will lead workstreams within large transformation programs and independently deliver smaller engagements end-to-end, with a focus on marketing operating model design, activation, and execution. You will partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes.

Job Responsibility:

  • Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
  • Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
  • Develop components of data-driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
  • Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
  • Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI-enabled marketing use cases in collaboration with data and technology teams
  • Collaborate with cross-functional teams and support client deliverables, proposals, and presentations to ensure high-quality outcomes

Requirements:

  • 5-7 years of relevant experience in consulting, digital services, or industry roles
  • Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment
  • Proven ability to lead workstreams and deliver engagements independently, end-to-end
  • Strong expertise in marketing operating model design and implementation
  • Understanding of modern marketing ecosystems, including: MarTech platforms (e.g., Salesforce, Adobe), Customer data, segmentation, and personalization, Omnichannel engagement and campaign execution
  • Experience working across strategy, data, and technology teams
  • Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
  • Experience managing and developing team members
  • Bachelor’s degree required
  • advanced degree (e.g., MBA) preferred

Nice to have:

  • Hands-on experience with AI-enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
  • Familiarity with agile marketing practices and innovation frameworks
  • Additional consulting or advisory experience
What we offer:
  • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade
  • Company paid holidays
  • Personal Days
  • Sick Leave
  • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
  • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
  • Life and disability insurance
  • Employee assistance programs
  • Other benefits as provided by local policy and eligibility

Additional Information:

Job Posted:
May 11, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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