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JOB SUMMARY Responsible for the development, design and delivery of communications and communications programs that support HM Insurance Group’s brand, vision, mission and the strategic direction of the business. Supports departments throughout HM Insurance Group to develop and position strategic internal and external communications. The incumbent will be responsible for consulting with all levels of management to proactively identify and develop key messages and determine the appropriate media channels to deliver them. Develops presentations, administrative form and guides, internal announcements, and relevant social media communications. This is a hybrid based role in Pittsburgh, PA. Onsite T, W, Th.
Job Responsibility:
Serve as a communications consultant and partner with colleagues, leaders, and various departments to decide what needs to be communicated across our organization
Determine the most effective ways to reach internal audiences with these messages
Contribute to and manage small to medium projects within the assigned area
Develop and execute internal communications plans for special projects or corporate campaigns
Plan, research, write, edit, and deliver business and job-related information using digital communications tools (intranets, microsites, emails, key messages, talking points, etc.) to inform team members about our organization’s mission, vision, Core Behaviors, strategy, policies, initiatives, and events
Measure the success of your communications efforts using data from tools such as Google Analytics, SharePoint, and Poppulo, as well as through anecdotal feedback and other metrics
Provide counsel to those you work with about the best communication practices and tactics to reach the right audience
On an ongoing basis, meet with matrixed partners, ensure that messages support Highmark Health’s mission, vision, and strategy, and that internal messages align with external messages
Be available, when needed, to respond to internal crisis communication needs
Other duties as assigned or requested
Requirements:
Bachelor's degree in Marketing, Communications, Public Relations, or related field
5 years of relevant progressive experience in marketing, communications, public relations, or related field
Exceptional oral and written communications abilities
Significant expertise in their specific discipline(s)
Knowledge of traditional and digital communications best practices
excellent communication, multitasking, organizational, research/interviewing, writing, grammar, and interpersonal skills
Strong influence management skills preferred with focus on building strong internal client relationships
Possesses and applies a broad and in-depth knowledge of the concepts, principles, practices, and processes of the specific field or discipline
Self-starter with the ability to work under pressure independently and as part of a team
Knowledge of media relations strategy, including social media, and aligning internal and external messaging
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, and leadership techniques
Knowledge of grammar and AP (Associated Press) and corporate style writing
Superior attention to details
Able to manage multiple long- and short-term projects
Nice to have:
Experience working in health care/health insurance or a related field
Experience with editing and proofreading
Experience publishing to a SharePoint platform
Experience using and interpreting analytics using tools such as Google Analytics and building and analyzing surveys using tools such as Qualtrics
Understanding of desktop publishing (Photoshop, Illustrator) and Microsoft products (including Teams, SharePoint publishing, Excel)