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Join TUI Airline as our Senior Community Sales Specialist and drive growth across diaspora and culturally rooted travel segments by building strong relationships with community-based travel agencies and cultural associations.
Job Responsibility:
Identify, prioritise and develop community-based distribution opportunities, mapping key diaspora markets and cultural travel corridors relevant to TUI's network
Build and nurture relationships with cultural associations, travel intermediaries and community organisers, attending cultural events and representing TUI at diaspora forums
Train and support small, often informal travel agencies with TUI fare structures, booking flows and ancillary offerings, providing clear, simple, high-touch service
Collaborate with central sales and marketing teams to tailor tactical campaigns to diaspora-specific travel seasons, managing grassroots initiatives including print flyers and word-of-mouth promotion strategies
Act as a cultural ambassador for TUI Airline within diaspora sales networks, ensuring consistent brand messaging while adapting communication to local preferences
Track and report on sales trends, agency performance and travel peaks across community markets, delivering regular insights to improve commercial decision-making
Requirements:
Familiarity with the travel habits of diaspora/VFR travellers, ideally gained through personal or professional proximity to these communities
Interpersonal and relationship-building abilities, especially in low-tech, relationship-focused environments, with experience in grassroots sales methods
Capability to onboard and support small or informal travel agents through direct interaction, with basic technical understanding of airline fare structures and booking flows
Experience executing culturally tailored campaigns using local language, ethnic media, and community influencers
Ability to track local sales trends and performance reports, with awareness of revenue drivers and distribution economics
Communication skills with fluency in English
additional language(s) relevant to VFR communities (e.g. Arabic, Urdu, Turkish, Punjabi, Polish) are a major advantage