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As Zip's Senior Community Marketing Manager, you will own our end-to-end community strategy, execution, and member experience. You will build and scale an exceptional community where procurement and finance leaders connect, learn, and shape the future of their profession. This is a highly visible role focused on delivering measurable impact across engagement, thought leadership, pipeline influence, and customer advocacy. This role spans four core pillars: Community Events & Meetups, Influencer & Thought Leadership Programs, Community Forum & Engagement, and Community Learning & Development (supporting).
Job Responsibility:
Plan and execute monthly in-person regional meetups across the US and EMEA
Design and activate community experiences at Zip's flagship events, including Zip Forward and Tier 1 industry tradeshows
Own a robust virtual events program, including monthly webinars focused on product updates, community-led topics, and professional development
Experiment with new formats, such as community-hosted experiential events held at customer offices
Drive influencer marketing by identifying, recruiting, and activating top procurement, finance, and enterprise transformation thought leaders for content creation, sponsorships, speaking programs, and brand amplification
Partner with Zip's Content, Research, and Enterprise Transformation Office teams to develop and execute a cohesive thought leadership strategy for the Margin Makers community
Enable community members to build their personal brands through blogs, interviews, social content, and speaking opportunities
Own and manage Zip's Slack-based community, driving daily engagement, knowledge sharing, and meaningful peer-to-peer interaction
Serve as community moderator by facilitating discussions, running polls, answering questions, and establishing engagement best practices
Launch and manage peer matchmaking programs, referral initiatives, and recognition programs that spotlight community leaders
Partner with the Head of Education to drive adoption of Zip's learning and certification programs within the community
Align educational offerings with broader community and marketing strategies to maximize participation and member value
Requirements:
5+ years building and scaling B2B SaaS communities with measurable impact
Proven experience planning and executing virtual and in-person community events
Strong facilitator with excellent communication skills and relationship-building abilities
Proficient with community platforms (Slack, webinar tools, event management software)
Experience working cross-functionally with content, product, and marketing teams
Familiarity with procurement, finance, or enterprise SaaS is a plus
OR 5+ years of experience in procurement or finance
Strong network and credibility within the procurement and/or finance community
Passion for building practitioner communities and facilitating peer learning
Experience with thought leadership (speaking, writing, or content creation)
Natural connector with excellent communication skills
Eagerness to learn community marketing tools and best practices
Nice to have:
Familiarity with procurement, finance, or enterprise SaaS is a plus