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Microsoft is at a defining moment as AI and Copilot reshape how people experience technology. The Senior Communications Strategist - Microsoft & Copilot is responsible for translating Microsoft and Copilot brand and Go To Market strategy into clear audience, channel, and engagement plans that ensure our ideas reach the right people in the right environments. This role sits at the intersection of brand strategy, audience understanding, and media behavior, owning the "how and where" of communications approach for a defined set of initiatives, campaigns, or audience priorities. You will partner closely with Brand Strategy, Media, Campaigns, Integrated Marketing, Product Marketing, and agency teams to help shape communications architecture across paid, owned, and earned channels. This individual contributor role involves strategic planning, audience understanding, and translating insights into actionable communications to support market effectiveness.
Job Responsibility:
Develop communications strategy for defined Microsoft and Copilot initiatives and campaign workstreams
Translate brand and go to market strategy into audience, channel, and engagement frameworks that guide execution
Contribute to priority audience definitions: who they are, what they care about, and how they consume media
Build planning artifacts that make strategy usable: briefs, audience snapshots, channel roles, and engagement journeys
Recommend channel roles and the optimal mix across paid, owned, and earned to support campaign objectives
Provide strategic inputs to media and agency partners executing buys (connections architecture, comms rationale, channel role clarity)