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Senior Communications Strategist - Microsoft & Copilot

https://www.microsoft.com/ Logo

Microsoft Corporation

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Location:
United States , Redmond

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Category:
-

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Contract Type:
Not provided

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Salary:

106400.00 - 203600.00 USD / Year

Job Description:

Microsoft is at a defining moment as AI and Copilot reshape how people experience technology. The Senior Communications Strategist - Microsoft & Copilot is responsible for translating Microsoft and Copilot brand and Go To Market strategy into clear audience, channel, and engagement plans that ensure our ideas reach the right people in the right environments. This role sits at the intersection of brand strategy, audience understanding, and media behavior, owning the "how and where" of communications approach for a defined set of initiatives, campaigns, or audience priorities. You will partner closely with Brand Strategy, Media, Campaigns, Integrated Marketing, Product Marketing, and agency teams to help shape communications architecture across paid, owned, and earned channels. This individual contributor role involves strategic planning, audience understanding, and translating insights into actionable communications to support market effectiveness.

Job Responsibility:

  • Develop communications strategy for defined Microsoft and Copilot initiatives and campaign workstreams
  • Translate brand and go to market strategy into audience, channel, and engagement frameworks that guide execution
  • Contribute to priority audience definitions: who they are, what they care about, and how they consume media
  • Build planning artifacts that make strategy usable: briefs, audience snapshots, channel roles, and engagement journeys
  • Recommend channel roles and the optimal mix across paid, owned, and earned to support campaign objectives
  • Provide strategic inputs to media and agency partners executing buys (connections architecture, comms rationale, channel role clarity)
  • Ensure channel recommendations reinforce brand intent, creative strategy, and audience behavior
  • Identify opportunities to bring campaigns into culture via environment selection, creator/community contexts, and relevant moments
  • Partner closely with Brand Strategy, Media, Campaigns, Integrated Marketing, and Product Marketing to align communications approach
  • Serve as communications strategy point-person for assigned initiatives, ensuring plans are consistent, connected, and actionable
  • Drive alignment on how ideas show up in market through clear planning outputs and decision frameworks
  • Synthesize audience, cultural, and media signals into communications insights and planning recommendations
  • Support measurement approach: define success signals, learning agendas, and test-and-learn opportunities
  • Use performance signals (reach quality, engagement, resonance indicators) to refine communications direction over time
  • Uphold Microsoft and Copilot brand stewardship across media environments by flagging misalignment and improving consistency

Requirements:

  • 6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience
  • Master's Degree in Business, Marketing, Communications, or related field OR equivalent experience
  • 6+ years creative strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side
  • 6+ years experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping)

Additional Information:

Job Posted:
April 27, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:

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