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Senior Commercial Analyst

Germany, Berlin · Job Posted June 28, 2026
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Job Description

The Commercial Analytics team is the analytical powerhouse and investigative engine for the ZMS Commercial organization. We empower our Sales and Media Operations teams to navigate the market successfully by turning complex campaign data into actionable commercial strategies. We are looking for a Senior Commercial Analyst to act as our foremost expert on campaign performance and Ad-Tech metrics. You will build the analytical methodologies and frameworks that explain our campaign performance across both Managed and Self-Service operative models, and you will act as the vital bridge ensuring that new product features are included downstream in our reporting in order to translate them into measurable commercial success. You will own the analytical narrative in our core Media Steering meetings, translating these complex insights into direct, daily optimization strategies for our Media Operations team.

Job Responsibility

  • Owning the Media Steering Analytics
  • Steering Models & KPI Driver Trees
  • Campaign Optimization (Managed & Self-Service)
  • The Product-to-BI Bridge
  • Advanced Ad-Tech Troubleshooting

Requirements

  • Degree in Business Administration, Data Analytics, Marketing, Economics, or a related field
  • 5+ years of strong professional experience in Retail Media, Ad-Tech, or Digital Marketing Analytics
  • Expert in advertising technology and marketplace dynamics
  • Deep understanding of bidding methods (e.g., first-price vs. second-price auctions), programmatic advertising, and core performance KPIs
  • Highly skilled in statistical analysis
  • Proven track record of building complex KPI driver trees and analytical steering models from scratch
  • Advanced technical data skills including expert-level SQL and deep proficiency in BI visualization tools (e.g., Tableau, Looker, MicroStrategy)
  • Experience with AI-tooling (Cursor, Claude Code, Genie Code)
  • GitHub experience is a strong plus
  • Excellent cross-functional stakeholder management
  • Proactive problem-solver and natural mentor

Nice to have

  • Experience with modern cloud data platforms, specifically Databricks
  • GitHub experience

What we offer

  • Employee shares program
  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
  • 2 paid volunteering days a year
  • Hybrid working model with 60% remote per week
  • Work from abroad for up to 30 working days a year
  • 27 days of vacation a year (for Zalando SE) +1 more every year until 30
  • Relocation assistance available (subject to prior agreement)
  • Family services, including counseling and support
  • Health and wellbeing options (including Gympass)
  • Mental health support and coaching available

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