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Senior CMI Manager - Social First Media & Content

United Kingdom, London · Job Posted January 20, 2026
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Job Description

This role will develop and integrate consumer insights on media platforms and content consumption, define the role of media channels, measure media campaigns, work with media partners, generate content insights, and help navigate the evolving media landscape for Unilever brands.

Job Responsibility

  • Develop and integrate consumer insights on how people use media platforms and consume content and advertising
  • Develop media channel and multi-platform insights that define the role of each media channel
  • Provide consistent measurement of media campaigns to analyse and extract learning that will drive business value and improve media investment
  • Work closely with key media partners and help develop and execute learnings agendas to drive business objectives
  • Generate Content insights to enable brands develop relevant, resonant and truly unmissable ads across media platforms
  • Understand how to measure new and emerging media platforms, the role they play within the entire media mix and how they deliver against brand measures and ROI
  • Work closely with internal Media business partners and external Media agency partners on upfront communications planning, research agendas, and measurement solutions
  • Partner with local CMI teams and media teams to lead strategic media & content understanding, priority initiatives, lead measurement of these and land key media insights in the category
  • Be the expert on “all things media” for Unilever and translate this expertise into easily understandable recommendations
  • Develop learning and thought leadership on what works/doesn’t work, best practices
  • Partner with Analytics to understand ROI drivers of the category
  • Partner with the media agency/media team to understand global campaign/brand performance/drivers
  • Partner with the People Data Centre to understand social listening/impact of influencers
  • Lead strategic global work within Brand engagement e.g Meta learnings on precision marketing, gaming insights, TikTok
  • Embed learnings across the CMI community as well as Marketing and Media
  • Build and developing relationships within the Local CMI as well as global brand engagement and across key business partners within Media and CMI

Requirements

  • Personal passion for media/digital
  • Prior media team experience is an advantage
  • Strong project management skills: Ability to manage multiple projects in a fast-paced / always evolving environment and prioritise workload
  • Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making
  • communication skills both written and verbal
  • Comfortable working with data (analysis and interpretation)
  • Comfortable working as part of a virtual and global team
  • A team player
  • collaborative, accountable, open minded who likes to work in rapid and agile way

What we offer

  • Flexible working options
  • Family-friendly and inclusive workplace
  • Equity, Diversity & Inclusion initiatives
  • Reasonable adjustments during application and interview process
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