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Senior Channel Marketing Coordinator

United States, Denver 95000.00 - 105000.00 USD / Year · Job Posted May 04, 2026
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Job Description

The Sr. Channel Marketing Coordinator is responsible for the development, coordination, and execution of distributor-facing marketing programs that support sales objectives and revenue growth in the Industrial Replacement channel. This role translates business and product priorities into effective marketing promotions, sales enablement tools, and distributor activations while operating within established strategies, policies, and brand standards.

Job Responsibility

  • Execute and support channel partner marketing programs, including promotions, campaigns, and partner activations, in alignment with established marketing strategies and brand standards
  • Coordinate distributor-facing marketing assets (e.g., flyers, selling kits, digital content, and promotional tools) to support sales enablement and channel engagement
  • Collaborate with internal stakeholders to support digital and e‑commerce activations across distributor websites, email campaigns, and online promotional placements
  • Develop and maintain sales enablement materials for distributor sales teams, branch personnel, and technical staff, adapting content for different channel audiences as needed
  • Support product launches and core product initiatives by coordinating marketing programs, content, and training-related communications within the IR channel
  • Assist with trade shows, distributor events, and meetings by coordinating marketing materials, displays, demo assets, and logistical support
  • Track program execution, timelines, and deliverables
  • assist with program reporting, documentation, and post‑promotion summaries
  • Ensure marketing activities comply with Gates brand, pricing, and compliance guidelines, and support related administrative processes as required

Requirements

  • Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
  • 5–7 years of progressive marketing experience, preferably in B2B, manufacturing, or industrial distribution environments
  • Demonstrated experience supporting channel, partner, or distributor marketing programs
  • Proficiency with digital marketing platforms, sales enablement tools, and standard marketing technologies
  • Must be legally authorized to work in the US without sponsorship

What we offer

  • Medical, Dental, Vision insurance and other voluntary benefit options
  • 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days
  • 401(k): 3% company contribution and additional 3% company match
  • Tuition Reimbursement

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