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The Sr. Channel Marketing Coordinator is responsible for the development, coordination, and execution of distributor-facing marketing programs that support sales objectives and revenue growth in the Industrial Replacement channel. This role translates business and product priorities into effective marketing promotions, sales enablement tools, and distributor activations while operating within established strategies, policies, and brand standards.
Job Responsibility:
Execute and support channel partner marketing programs, including promotions, campaigns, and partner activations, in alignment with established marketing strategies and brand standards
Coordinate distributor-facing marketing assets (e.g., flyers, selling kits, digital content, and promotional tools) to support sales enablement and channel engagement
Collaborate with internal stakeholders to support digital and e‑commerce activations across distributor websites, email campaigns, and online promotional placements
Develop and maintain sales enablement materials for distributor sales teams, branch personnel, and technical staff, adapting content for different channel audiences as needed
Support product launches and core product initiatives by coordinating marketing programs, content, and training-related communications within the IR channel
Assist with trade shows, distributor events, and meetings by coordinating marketing materials, displays, demo assets, and logistical support
Track program execution, timelines, and deliverables
assist with program reporting, documentation, and post‑promotion summaries
Ensure marketing activities comply with Gates brand, pricing, and compliance guidelines, and support related administrative processes as required
Requirements:
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
5–7 years of progressive marketing experience, preferably in B2B, manufacturing, or industrial distribution environments
Demonstrated experience supporting channel, partner, or distributor marketing programs
Proficiency with digital marketing platforms, sales enablement tools, and standard marketing technologies
Must be legally authorized to work in the US without sponsorship
What we offer:
Medical, Dental, Vision insurance and other voluntary benefit options
3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days
401(k): 3% company contribution and additional 3% company match