CrawlJobs Logo

Senior Channel Manager, Direct Mail

virtahealth.com Logo

Virta Health

Location Icon

Location:

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

141854.00 - 162690.00 USD / Year

Job Description:

Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic diseases in one billion people. Direct mail is one of Virta’s most significant drivers of new member growth. This role owns its continued scalability, efficiency, and innovation.

Job Responsibility:

  • Own and scale a multi-million dollar direct mail program as a primary driver of applications and enrollments
  • Translate testing into financial impact, forecasting performance and influencing quarterly growth targets
  • Build and operationalize a repeatable experimentation engine (creative, segmentation, timing, format)
  • Improve channel efficiency through automation, vendor strategy, and reduced manual workflows
  • Expand our creative and personalization playbook to increase response rates across client segments

Requirements:

  • Proven owner of a marketing channel from strategy to execution
  • Experience with direct-mail + cross-channel optimization experience
  • Strong experimentation discipline & taxonomy ownership
  • Cross-functional influencer with data-first instincts
  • Experience translating marketing tests into financial impact and forecasting
What we offer:
  • Offers Equity
  • Offers Bonus

Additional Information:

Job Posted:
February 20, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Job Link Share:

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Senior Channel Manager, Direct Mail

Demand Generation & Growth Marketing Manager, Channel Technical Programs

We’re looking for a dynamic, strategic marketer to lead the charge across our Ch...
Location
Location
United States , San Mateo
Salary
Salary:
135000.00 - 180000.00 USD / Year
verkada.com Logo
Verkada
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven experience in B2B marketing
  • Strong understanding of ABM strategies, tapping into multiple channels - digital and outbound (webinars, direct mail, email, content syndication)
  • Strong quantitative background, with experience using data and metrics to inform marketing decisions
  • Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
  • Knowledge of SQL, Excel, digital marketing automation, and CRM tools preferred
  • Must be willing and able to work onsite five days per week
Job Responsibility
Job Responsibility
  • Strategic Leadership: Serve as the marketing lead for Channel Technical Programs—owning the strategy, budget, and roadmap to drive awareness, engagement, and growth. Act as a strategic advisor to senior leadership on how marketing can accelerate program adoption and partner success
  • Brand & Positioning: Build and amplify the brand identity of Verkada’s partner technical programs, ensuring consistent messaging and positioning across all partner-facing touchpoints and digital channels
  • Demand Generation: Design and execute data-driven demand generation strategies—including ABM campaigns for priority partners—to increase participation and certification rates across regions
  • Integrated Campaign Management: Oversee end-to-end campaign development, execution, and optimization across multiple platforms (email, social, paid media, events). Continuously test and iterate to improve ROI and partner engagement
  • Insights & Reporting: Track, analyze, and communicate marketing performance metrics, translating insights into actionable recommendations to inform strategic decisions and future campaigns
What we offer
What we offer
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Fulltime
Read More
Arrow Right

Senior Manager, Account Based Marketing

Step into a unicorn-stage AI company that’s bringing breakthrough technology to ...
Location
Location
United States
Salary
Salary:
150000.00 - 180000.00 USD / Year
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of B2B marketing experience
  • 3+ years leading ABM initiatives with enterprise and/or mid-market audiences
  • Demonstrated success driving measurable pipeline and revenue impact through ABM programs
  • Strong understanding of enterprise sales motions, complex buying committees, and decision-making dynamics
  • Hands-on expertise with ABM platforms (6sense, Demandbase, Terminus, or equivalent) and CRM/marketing automation tools (Salesforce, HubSpot)
  • Proven ability to manage complex, multi-channel campaigns involving multiple stakeholders
  • Blend of creativity and analytical thinking, with a data-driven approach to optimization
  • Excellent communication and collaboration skills with cross-functional and sales partners
Job Responsibility
Job Responsibility
  • Lead the development of a multi-tiered ABM approach (1:1, 1:few, 1:many) that supports sales priorities and revenue growth goals
  • Collaborate with Sales and Revenue Operations to identify priority accounts and generate actionable account intelligence
  • Design and launch integrated campaigns leveraging personalized content, digital advertising, direct mail, executive programs, and events
  • Equip sales teams with messaging, playbooks, and tailored assets that enhance ABM outreach and accelerate pipeline movement
  • Define KPIs, analyze campaign effectiveness on pipeline and revenue, and continuously refine programs for maximum impact
  • Utilize ABM platforms (such as 6sense, Demandbase, or comparable tools) and connect them with the MarTech ecosystem for seamless execution
  • Partner with Product Marketing, Demand Generation, and Content teams to deliver tailored initiatives for target accounts
  • Build repeatable ABM processes—from account selection through reporting—that ensure sustainability and long-term growth
  • Fulltime
Read More
Arrow Right

Senior ABM Manager

Tekmetric is looking for a Senior ABM Manager to join the Demand Generation team...
Location
Location
United States
Salary
Salary:
Not provided
tekmetric.com Logo
Tekmetric
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-8 years of marketing experience with a focus on ABM or Enterprise marketing
  • Proven experience designing and executing ABM programs that drive measurable revenue growth
  • Deep understanding of the demand waterfall and conversion optimization strategies
  • Data-driven mindset with the ability to translate insights into actionable strategies and programs
  • Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively
  • Strong cross-functional team/project management, interpersonal, and influencing skills
  • Experience using HubSpot for campaign management
  • Experience in creating brand messaging to align with assets and campaigns
  • Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution
Job Responsibility
Job Responsibility
  • Develop and implement a scalable ABM strategy that aligns with company growth objectives and supports our upmarket expansion
  • Partner closely with sales leadership, demand generation, and revenue operations to ensure alignment on target accounts, messaging, and shared goals
  • Build a tiered ABM framework that differentiates 1:1, 1:few, and 1:many account programs, driving engagement and pipeline contribution at scale
  • Plan, launch, and optimize multi-channel ABM campaigns across digital, email, events, direct mail, and personalized content experiences to influence buying committees within target accounts
  • Develop and manage account insights, leveraging firmographic, technographic, and intent data to inform segmentation, personalization, and outreach strategies
  • Create and operationalize ABM playbooks, processes, and best practices to ensure consistency, scalability, and repeatable success across regions and sales teams
  • Measure and report on ABM program performance using key metrics such as account engagement, influenced pipeline, opportunity creation, and closed-won revenue
  • Foster a culture of experimentation—testing new channels, tactics, and technologies to continuously improve ABM effectiveness and efficiency
  • Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis
  • Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives
What we offer
What we offer
  • Enjoy the flexibility of remote work
  • Competitive base salaries
  • Generous Paid Time Off
  • Paid maternity, parental bonding, and medical leave
  • Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage
  • Free, confidential counseling through BetterHelp
  • 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
  • Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
  • Life and Accidental Death & Dismemberment (AD&D) Insurance
  • up to $60/month toward fitness, mental health, or wellness
  • Fulltime
Read More
Arrow Right

Senior Marketing Operations Manager

We’re looking for an experienced Senior Marketing Operations Manager to oversee ...
Location
Location
India , Bangalore
Salary
Salary:
Not provided
ethoslife.com Logo
Ethos
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Deep experience using Iterable, Marketo or similar email management software
  • Email and SMS deployment experience leveraging scripting languages (liquid template language) and concepts
  • Extremely high attention to detail, all while managing a large volume of campaigns simultaneously
  • Process oriented mindset that excels in structured workflows around testing, QA, and stakeholder approvals
  • Strong analytical skills, competence in SQL, and experience with tools for data analysis i.e. Mode, Chartio, Redshift, Heap
  • Strong collaboration skills in team environments, ability to effectively work with key stakeholders
  • High technical aptitude with the ability to quickly ramp up on internal nuances
  • A minimum of 4 years of experience building cross-channel campaigns using ESP platforms and/or marketing automation platforms
  • Experience in launching audience-specific dynamic content lifecycle and event-triggered CRM programs
  • Working familiarity with HTML/CSS
Job Responsibility
Job Responsibility
  • Attend project kick offs and be involved in briefs to architect solutions prior to building
  • Clarify, capture, and optimize requirements in order to build ad-hoc and automated communications
  • Build, schedule, launch, and monitor complex automated and ad-hoc campaigns across email, SMS, and direct mail
  • Setting up and monitoring complex journeys, and automations that have static/dynamic content with actionable trigger points
  • Script dynamic communications to build a personalized user experience
  • Write SQL to manage/build data tables, and build custom audience segmentation
  • Maintaining and developing audience segmentation tactics by proactively guiding our team’s data pipeline and data needs
  • Establishing high quality processes and infrastructure for our email and SMS tooling
  • Codifying documentation of internal best practices, tooling, and process improvements
Read More
Arrow Right

Senior Account Based Marketing Manager

Join Checkr's Revenue Marketing team and lead the charge in shaping our account-...
Location
Location
United States , Denver; San Francisco
Salary
Salary:
130000.00 - 181000.00 USD / Year
https://checkr.com Logo
Checkr
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years of experience in demand generation, integrated campaigns, or Account Based Marketing in the B2B SaaS space
  • Ability to work strategically and tactically across multiple campaigns and channels
  • Courage to take the initiative, pilot, and evaluate new program types
  • Experience using data and metrics to develop strategy and drive program improvements
  • Well-organized with great attention to detail
  • Strong project management skills
  • Excels at cross-functional collaboration across multiple organizations
  • Proficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google Suite
Job Responsibility
Job Responsibility
  • Develop the full-funnel integrated campaign strategy targeting Checkr's Ideal Customer Profiles to fuel pipeline and revenue growth
  • Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, outbound, and direct mail channels
  • Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences
  • Partner with the brand team to test and optimize creative concepts for promotion across campaign channels
  • Identify and manage target audience lists in partnership with RevOps, PMM, and Sales
  • Own paid social channels (LinkedIn, Meta) in partnership with our ad agency, webinars and pilot new 3rd-party industry vendors
  • Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes
  • Measure and communicate progress to meeting and exceeding key performance indicators across campaign channels
What we offer
What we offer
  • Learning and development allowance
  • Competitive compensation and opportunity for advancement
  • 100% medical, dental, and vision coverage
  • Up to $25K reimbursement for fertility, adoption, and parental planning services
  • Flexible PTO policy
  • Monthly wellness stipend
  • Home office stipend
  • Lunch four times a week
  • Commuter stipend
  • Abundance of snacks and beverages
  • Fulltime
Read More
Arrow Right

Senior Account-Based Marketing Manager

Atlassian is seeking an experienced Senior Account Based Marketing (ABM) Strateg...
Location
Location
United States , San Francisco
Salary
Salary:
Not provided
https://www.atlassian.com Logo
Atlassian
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 10+ years of marketing experience, with 3+ years of Account Based Marketing experience in a high-growth environment
  • Proven experience with owning, executing and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events and more
  • Strong track record developing outbound programs in partnership with sales
  • A data-driven mindset with the ability to translate insights into strategic actions that enhance revenue
  • Experience working with sales/marketing and ABM platforms such a Salesforce, Marketo, Demandbase, CommonRoom Outreach, Zoominfo, TechTarget Priority Engine, Reachdesk, Folloze, 6sense, etc.
Job Responsibility
Job Responsibility
  • Be the primary relationship lead for AMER Strategic Account Executives (AEs) Leaders and Sales Development Representatives (SDRs) Leaders
  • Lead strategy development by providing valuable insights and recommended actions for AEs and SDRs
  • Collaborate closely with the Sales team to create and manage omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
  • Partner with Field Marketing and Partner Marketing to enhance the effectiveness of account-based marketing initiatives, including high-touch events and executive roundtables
  • Maintain consistent and effective communication on insights, challenges, and successes with Sales and Account-Based Marketing (ABM) Leadership
  • Collaborate with Product Marketing Managers (PMM) to relay feedback on content and programs
What we offer
What we offer
  • health coverage
  • paid volunteer days
  • wellness resources
  • Fulltime
Read More
Arrow Right

Business Development Executive

We’re looking for a creative, fearless, and strategic pipeline builder — part BD...
Location
Location
United Kingdom , Richmond-Upon-Thames
Salary
Salary:
Not provided
retailinsight.io Logo
Retail Insight
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Prior experience in B2B sales development, demand generation, or field marketing across US markets
  • Experience selling SaaS or technology products
  • Confident with a variety of tools including HubSpot (sequences, routing, reporting, data hygiene)
  • Proven ability to write personalized, relevant outreach that earns senior-level engagement
  • Comfortable owning regional events and direct mail campaigns that actually convert
Job Responsibility
Job Responsibility
  • Create demand across target accounts
  • Build and run account mini-plays using our 5-point connector method: research, fit alignment, persona mapping, bespoke messaging, and multi-channel outreach
  • Segment and prioritize ~300 ICP accounts by cohort and tier
  • Craft messaging that earns demos
  • Write relevant, high-signal emails and CTAs that spark curiosity and action
  • Pair outreach with social touches, events, executive assists, and direct mail
  • Run regional events & direct mail campaigns
  • Plan and execute hosted roundtables, field dinners, and sponsored events — from invite to post-event follow-up that converts
  • Manage high-impact direct mail campaigns: scope, personalize, ship, and track performance
  • Collaborate & convert
What we offer
What we offer
  • Flexible Working – Enjoy a hybrid work model (typically 2 days in the office) with flexibility based on business needs, plus a work from anywhere policy
  • Time Off – 25 days annual leave (+ bank holidays), increasing with length of service, plus an extra day off for your birthday
  • We also operate summer hours
  • Learning & Development – Access a vast range of courses through our learning platform and benefit from structured career progression plans
  • Health & Wellbeing – Private Medical Insurance, a healthcare cash plan, and mental health support via Help@Hand
  • Plus, we’ll ensure you have a safe and productive home setup with a workspace assessment
  • Giving Back – Take paid volunteer days to support your local community, donate to your chosen charity through salary sacrifice (we’ll match it!), and make a difference with Give as You Earn
  • Extra Perks – A car purchase scheme to make buying a new car easier, plus access to additional benefits through our online platform, including gym discounts
  • Fulltime
Read More
Arrow Right

Senior Lifecycle Marketing Manager

As the Senior Lifecycle Marketing Manager, you will build, test, and optimize in...
Location
Location
United States , New York City
Salary
Salary:
150000.00 - 180000.00 USD / Year
eliseai.com Logo
EliseAI
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in lifecycle, demand generation, CRM, or growth marketing roles — ideally in a B2B SaaS, AI, or technology company
  • Proven success driving measurable results across lead nurturing, conversion, and customer retention programs
  • Hands-on experience managing multi-channel campaigns across email, digital advertising, direct mail, SMS, in-app, and event channels
  • Strong understanding of marketing funnels, lead scoring, and lifecycle stages — from awareness through retention
  • Experience with marketing automation and CRM platforms
  • Comfort working with data, analytics, and attribution models to measure campaign performance and optimize ROI
  • Skilled in segmentation, personalization, and testing frameworks (A/B and multivariate) to drive engagement and conversion
  • Excellent copywriting and messaging skills tailored to each stage of the buyer journey
  • Demonstrated ability to collaborate cross-functionally with sales and other marketing teams to align lifecycle programs with business goals
  • A track record of scaling campaigns through automation and system integration
Job Responsibility
Job Responsibility
  • Attract and nurture prospects: Design mid and bottom funnel campaigns that educate and engage potential customers, increasing the conversion of MQLs into opportunities and accelerating sales pipeline velocity
  • Convert leads to customers: Develop targeted nurture tracks, triggered campaigns, and personalized journeys that accelerate demo requests customer acquisition
  • Retain and grow existing customers: Create onboarding and engagement programs that maximize product adoption, customer satisfaction, and lifetime value
  • Leverage full-channel mix: Coordinate across email, paid and organic digital campaigns, direct mail, field and virtual events, SMS, and more to deliver cohesive, high-impact experiences across the prospect and customer journey
  • Test, measure, and optimize: Use data to refine audience segmentation, creative, and messaging strategies. Continuously experiment with channel mix, cadence, and personalization to improve conversion rates
What we offer
What we offer
  • Equity in the company
  • Medical, Dental and Vision premiums covered at 100%
  • Fully paid parental leave
  • Commuter benefits
  • 401k benefits
  • Fitness & home services stipend to cover part of your expenses so you can focus on what matters
  • A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
  • Unlimited vacation and paid holidays
  • We'll cover relocation packages and make the move exciting, not painful!
  • Fulltime
Read More
Arrow Right