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We are seeking an experienced Campaigns and Media Manager to join the growing Popeyes UK Marketing team and support our brand growth, focusing on increasing brand awareness, consideration and conversion through insightful and innovative media and campaign planning and delivery. The successful candidate will manage our media agency (and brand media budget) and be responsible for owning how, why and when Popeyes ‘shows up’ in paid media from brand campaigns and new store openings, local support and an always on approach. The role also provides key support to the Head of Brand Marketing in delivering the Brand & Marketing Plan.
Job Responsibility:
Own our media strategy and lead day-to-day management of our media agency and budget
Shape a full-funnel media plan that drives awareness, consideration, and conversion
Deliver bold, creative, and efficient campaigns across all channels — from brand to performance
Work hand-in-hand with digital and brand teams to ensure joined-up planning and delivery
Use data and insight to optimise campaigns and inform future strategy
Lead media measurement and effectiveness, identifying what’s working and what’s next
Drive innovation and challenger thinking to ensure we stand out from the crowd
Support nationwide campaigns, local marketing, and new store launches
Build strong relationships across the business, inspiring teams and agencies alike
Requirements:
Proven experience leading media and campaign strategy in a fast-paced, customer-facing industry (QSR, retail, or FMCG ideal)
6+ years of experience in media planning/buying (agency or in-house)
Strong track record managing significant media budgets (£2m+) and delivering ROI
Deep knowledge of through-the-line media planning and measurement frameworks
A curious, creative, and commercial mindset with a flair for challenger brand thinking
Strong communicator and relationship builder, comfortable presenting to senior leaders
Passionate about great food, bold brands, and making things happen
What we offer:
Competitive salary and performance-based bonus
Hybrid working (min 3 days a week in Ealing)
Benefits platform including gym discounts and cycle-to-work scheme
Private healthcare and life assurance
Generous annual leave plus your birthday off
Career progression opportunities within our fast-growing brand