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Senior Campaign Specialist

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Vodafone

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Location:
Greece , Athens

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Salary:

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Job Description:

The Senior Campaign Specialist plays a pivotal role in delivering Vodafone’s always-on marketing vision by owning and shaping the decisioning and contact strategy that transforms briefs into automated customer journeys and maximizes customer value across the lifecycle, supporting the implementation of household value management within the PEGA platform. The role ensures scalable, relevant customer engagement by combining customer insights, segmentation and advanced decisioning and channel orchestration rules.

Job Responsibility:

  • Own the design and evolution of automated, always-on customer journeys by translating campaign briefs and strategic commercial priorities into scalable decisioning logic within the PEGA platform
  • Act as a strategic bridge between business needs and platform, working closely with the PEGA Product Owner, CVM, Base Growth, Digital, and Product teams to critically assess and refine briefs, converting commercial priorities into robust campaign strategies, segmentation frameworks, and decision rules
  • Lead collaboration with Technology for Delivery Excellence by engaging the PEGA Technology team to clarify requirements, support testing, and ensure timely acceptance and rollout of new features and platform enhancements
  • Own execution, monitoring & optimization of always-on campaigns by delivering campaigns based on CVM principles that cover hypothesis-driven logic, A/B testing, incrementality measurement, control groups definition and successful campaign roll-out across digital & offline touchpoints with clear accountability for performance and business impact
  • Own Day-to-Day Configuration that includes Data, Product, Offers and Channel Catalog configurations and alterations in PEGA, while ensuring cross-channel consistency in collaboration with CBU key stakeholders and PEGA Technology team

Requirements:

  • MSc or BSc in Statistics, Information Systems, Engineering, or Business Studies, with a strong analytical mindset and passion for data-driven decision-making
  • 3+ years of experience in customer behavior analysis, CVM or decisioning roles, with proven ownership of complex always-on use cases across Physical & Digital channels and hands-on experience with marketing automation platforms (PEGA expertise or certifications strongly preferred)
  • Proven ability to work with multiple data sources, advanced SQL knowledge and strong technical fluency in marketing automation, resulting in scalable, personalized, trigger-based customer journeys
  • Experience working in agile teams, with adaptability and a proactive mindset to contribute to iterative delivery
  • Strong communication and stakeholder engagement, analytical thinking, creative problem-solving, and effective time management with attention to detail
What we offer:
  • Award-winning work environment -certified #1 Top Employer in Greece
  • Competitive pay, bonus & remuneration package
  • Private Health & Medical Insurance
  • Hybrid way of working: a blend of remote and office-based working, including the option to work from abroad
  • Unlimited access to learning resources and trainings
  • Vodafone Parental Leave: 16 weeks of fully paid parental leave to all employees regardless of gender, sexual orientation or length of service
  • Spirit of Vodafone Day: one day each quarter dedicated to your personal development
  • Extra days off: Vodafone Day, Family Day, Volunteering Day
  • Office amenities (subject to the office location): such as restaurant, beauty corner, gym and parking
  • Special employee offers and discounts

Additional Information:

Job Posted:
January 26, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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