Senior Campaign Marketing Manager

• Own end-to-end revenue campaigns
• Lead the strategy, planning, execution, and optimization of integrated marketing campaigns designed to generate pipeline and revenue
• Build and execute multi-channel campaigns across digital, email, web, paid media, content syndication, events, SDR outreach, and ABM programs
• Develop account-centric campaign strategies that align with sales priorities and business objectives
• Partner closely with sales and GTM teams
• Collaborate with GTM strategists, Sales Leaders, SDRs, and Revenue Marketing teams to identify target accounts, buying groups, and growth opportunities
• Align campaign strategies to pipeline goals, account priorities, and sales motions
• Create coordinated marketing and sales plays that drive account engagement and accelerate deal progression
• Drive ABM and account engagement programs
• Design and execute 1:1, 1:Few, and 1:Many ABM programs for strategic accounts and key market segments
• Leverage intent data, account intelligence, and behavioral insights to personalize campaign experiences
• Develop account engagement strategies that create meaningful interactions across the buyer journey
• Leverage AI and modern marketing technology
• Utilize AI-powered marketing solutions to improve targeting, personalization, content creation, campaign optimization, and performance analysis
• Serve as a power user of marketing and revenue technology platforms
• Continuously evaluate emerging technologies and best practices that improve campaign effectiveness and operational efficiency
• Campaign performance and optimization
• Define campaign KPIs and success metrics aligned to pipeline and revenue outcomes
• Analyze campaign performance, engagement trends, account progression, and conversion metrics
• Present insights and recommendations to marketing and sales stakeholders
• Continuously optimize campaigns based on data, experimentation, and customer insights
• Content and messaging strategy
• Partner with Product Marketing and Content teams to develop compelling campaign narratives and account-specific messaging
• Ensure campaign content aligns with buyer needs, industry trends, and sales priorities
• Create sales enablement assets, account plans, playbooks, and outreach frameworks

• 5+ years of experience in B2B marketing, demand generation, ABM, revenue marketing, or integrated campaign management
• Proven track record of building and executing campaigns that drive measurable pipeline and revenue outcomes
• Strong experience partnering directly with sales organizations and GTM leaders
• Deep understanding of modern account-based marketing strategies and buyer-centric campaign design
• Hands-on experience with platforms such as Salesforce, 6sense, Marketo, Clay, Sendoso, LinkedIn Campaign Manager, and related marketing technologies
• Experience leveraging AI tools and technologies to improve marketing effectiveness and operational efficiency
• Strong analytical mindset with the ability to translate data into actionable recommendations
• Excellent project management skills with the ability to manage multiple complex initiatives simultaneously
• Exceptional communication, stakeholder management, and cross-functional collaboration skills
• Experience working in a fast-paced SaaS or technology environment is highly preferred
• Bachelor's degree or equivalent experience

Experience working in a fast-paced SaaS or technology environment