Senior Campaign Manager Job at Zuora (Redwood City)

Job Description

Zuora is looking for a Senior Campaign Manager to lead high-impact, digital-first marketing campaigns focused on finance decision-makers, including CFOs, CAOs, Controllers, FP&A, and Finance Systems leaders. You’ll own thematic, segment-driven campaigns that translate Zuora’s point of view on monetization, AI, and finance transformation into scalable programs that drive engagement, pipeline, and revenue. You’ll sit at the intersection of AI-powered marketing, digital execution, and revenue alignment, partnering closely with Product Marketing, Sales, RevOps, field marketing, digital marketing and Web to turn strategy into measurable business outcomes.

Job Responsibility

Own the full lifecycle of finance-focused campaigns from strategic concept through execution, optimization, and revenue impact
Translate product narratives, market insight, and performance signals into differentiated campaign strategies across paid and organic channels
Build campaign programs aligned to growth motions, sales priorities, and business outcomes
Design campaigns that scale efficiently while enabling precision activation for priority segments and accounts
Partner with Product Marketing and Content to shape finance-led narratives including monetization, usage pricing, order-to-cash, and AI in finance
Activate messaging in ways that resonate with senior finance leaders and complex buying committees
Ensure campaign execution reflects executive priorities and business outcomes, not feature-level positioning
Leverage AI to accelerate campaign planning, content adaptation, personalization, and optimization
Orchestrate digital execution across paid media, LinkedIn, email, lifecycle, web, and retargeting channels
Test, operationalize, and scale AI-enabled approaches that improve relevance, speed, and performance define success metrics tied to engagement, pipeline contribution, and revenue influence
Partner with Sales and Growth to align campaigns with targeting, priority accounts, and sales motions to drive pipeline in key accounts
Work closely with Web, Content, Product Marketing, and Lifecycle teams to deliver cohesive campaign experiences
Communicate clearly with stakeholders on campaign strategy, execution status, performance, and insights
Define success metrics tied to engagement, pipeline contribution, and revenue influence
Partner with RevOps and Analytics to ensure strong attribution and reporting integrity
Distill large data sets into clear insights, decisions, and optimization actions
Iterate quickly based on performance signal to continuously improve future programs/activations

Requirements

5+ years of B2B marketing experience with clear ownership of campaign strategy and execution
Proven success running digital-first campaigns in a SaaS, fintech, or enterprise software environment
Experience supporting longer sales cycles and multi-stakeholder buying groups
Experience marketing to finance personas (CFO, FP&A, Controller, Finance Systems, RevOps)
Ability to simplify complex finance or technical topics into compelling campaign stories
Comfort operating at an executive-message level
Highly AI-savvy with hands-on experience using AI for marketing execution and optimization
Strong digital marketing foundation (paid media, LinkedIn, marketing automation, web)
Data-driven mindset with the ability to connect activity to business outcomes
Strong sense of ownership and accountability
Clear, confident communicator who works well cross-functionally
Comfortable operating in fast-paced, evolving environments
Experience with finance transformation topics (monetization, revenue recognition, billing, usage-based pricing)
Familiarity with modern martech stacks and intent data platforms
Experience supporting global or multi-region campaigns

What we offer

Competitive compensation, bonus opportunities, and retirement programs
Comprehensive medical, dental, and vision coverage
Generous, flexible time off
Paid holidays, wellness days, and a company-wide year-end break
6 months of fully paid parental leave
Learning & development stipend
Opportunities to give back, including volunteer time and donation matching
Mental wellbeing resources and support

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Senior Campaign Manager

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