Senior Campaign Manager, UpGuard

UpGuard

Location:
United States, Multiple

Category:
-

Contract Type:
Employment contract

Salary:

150000.00 - 180000.00 USD / Year

Save Job

Apply Position

Job Description:

This Campaign Manager role is the operational engine for a dedicated, cross-functional product stream. You are responsible for transforming high-level product strategy and messaging into measurable marketing performance. Working at the nexus of your core stream team (PMM, Content, Creative, Web Design), you will own the execution calendar, budget, and success metrics for all demand generation activities related to your specific product area.

Job Responsibility:

Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream
Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
Act as the stream's chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns

Requirements:

5+ years of experience managing and executing multi-channel, integrated demand generation campaigns in a B2B SaaS environment
Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
Strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
Experience using project management platforms (e.g., Asana) for campaign buildout, tracking, and reporting
Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline

Nice to have:

Direct experience operating in a cross-functional marketing structure (e.g., agile, pod, or stream model)
Prior experience marketing cybersecurity or complex B2B technology products/services
A deep understanding of channel distribution strategies
Advanced proficiency in HubSpot (or similar platform) campaign functionality and reporting

What we offer:

Monthly Lifestyle subsidy for financial, physical and mental wellbeing
WFH set-up allowance
$1500 USD annual Learning & Development allowance
Generous Annual Leave/PTO allowances
18 weeks paid Parental Leave
Personal Leave allowance including sick & carer's leave
Fully remote working environment
Top spec laptops
Personal device security & online privacy protection subsidy
Generative AI subsidy

Additional Information:

Job Posted:
November 26, 2025

Employment Type:

Fulltime

Work Type:

Remote work

View All Jobs In This Company

Job Link Share:

Senior Campaign Manager