Senior Campaign Manager, Loyalty, Circle K

Circle K

Location:
United States of America, Charlotte

Category:
-

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

The Senior Manager, Loyalty will be responsible for driving customer engagement and long-term loyalty through the Inner Circle program. This role will oversee 360-degree campaign strategy, execution, and optimization while working cross-functionally with internal teams, external agencies, and business unit leaders.

Job Responsibility:

Develop and execute the long-term loyalty marketing strategy, ensuring alignment with business goals and customer insights
Lead the evolution of Inner Circle, enhancing personalization, engagement, and retention
Partner with internal teams to refine loyalty offerings, including promotions, benefits, and digital experiences
Own the end-to-end execution of Inner Circle marketing campaigns across paid, owned, and earned media channels
Develop campaign roadmaps, ensuring strategic alignment and timely execution
Oversee creative brief development, ensuring messaging and visual consistency
Lead cross-functional collaboration with media, creative, analytics, and category teams to bring campaigns to life
Partner with Business Units (BUs) to support Inner Circle market launches—advising on campaign execution and local optimizations
Provide guidance on signage, promotions, and customer service materials for new locations
Travel as needed to support BU launches and ensure smooth program adoption
Define success metrics for loyalty campaigns and lead post-mortem evaluations in collaboration with the Analytics team
Develop reporting dashboards to track campaign KPIs, engagement trends, and business impact
Utilize A/B testing, consumer insights, and data analytics to optimize campaign effectiveness
Manage media tracking and dynamic links to measure marketing performance accurately
Work closely with Legal, Privacy, and Compliance teams to ensure adherence to all customer data regulations
Partner with external agencies, including PR, creative, and digital media vendors, to enhance loyalty initiatives
Lead stakeholder communication and presentations for executive business reviews

Requirements:

Bachelor’s degree in Marketing, Business or related field required, MBA preferred
Minimum 8 years marketing or business experience, with majority of experience coming from supporting loyalty programs for retailers
Intermediate BI knowledge
ability to both apply and interpret data practically for use in real-world scenarios
Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
Outstanding ability to think creatively and identify and resolve problems
Excellent analytical, organizational, project management and time management skills
Must be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines
High level of integrity, autonomy, and self-motivation
Must be able to perform the essential duties and responsibilities as described above
Must be able to follow state, federal and company guidelines

Nice to have:

MBA preferred
Intermediate BI knowledge
Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products

Additional Information:

Job Posted:
March 23, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Senior Campaign Manager, Loyalty