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Senior Campaign Manager, Loyalty

https://www.circlek.com Logo

Circle K

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Location:
United States of America , Charlotte

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Category:
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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

The Senior Manager, Loyalty will be responsible for driving customer engagement and long-term loyalty through the Inner Circle program. This role will oversee 360-degree campaign strategy, execution, and optimization while working cross-functionally with internal teams, external agencies, and business unit leaders.

Job Responsibility:

  • Develop and execute the long-term loyalty marketing strategy, ensuring alignment with business goals and customer insights
  • Lead the evolution of Inner Circle, enhancing personalization, engagement, and retention
  • Partner with internal teams to refine loyalty offerings, including promotions, benefits, and digital experiences
  • Own the end-to-end execution of Inner Circle marketing campaigns across paid, owned, and earned media channels
  • Develop campaign roadmaps, ensuring strategic alignment and timely execution
  • Oversee creative brief development, ensuring messaging and visual consistency
  • Lead cross-functional collaboration with media, creative, analytics, and category teams to bring campaigns to life
  • Partner with Business Units (BUs) to support Inner Circle market launches—advising on campaign execution and local optimizations
  • Provide guidance on signage, promotions, and customer service materials for new locations
  • Travel as needed to support BU launches and ensure smooth program adoption
  • Define success metrics for loyalty campaigns and lead post-mortem evaluations in collaboration with the Analytics team
  • Develop reporting dashboards to track campaign KPIs, engagement trends, and business impact
  • Utilize A/B testing, consumer insights, and data analytics to optimize campaign effectiveness
  • Manage media tracking and dynamic links to measure marketing performance accurately
  • Work closely with Legal, Privacy, and Compliance teams to ensure adherence to all customer data regulations
  • Partner with external agencies, including PR, creative, and digital media vendors, to enhance loyalty initiatives
  • Lead stakeholder communication and presentations for executive business reviews

Requirements:

  • Bachelor’s degree in Marketing, Business or related field required, MBA preferred
  • Minimum 8 years marketing or business experience, with majority of experience coming from supporting loyalty programs for retailers
  • Intermediate BI knowledge
  • ability to both apply and interpret data practically for use in real-world scenarios
  • Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
  • Outstanding ability to think creatively and identify and resolve problems
  • Excellent analytical, organizational, project management and time management skills
  • Must be able to adapt to rapidly changing environment, manage multiple priorities, and meet deadlines
  • High level of integrity, autonomy, and self-motivation
  • Must be able to perform the essential duties and responsibilities as described above
  • Must be able to follow state, federal and company guidelines

Nice to have:

  • MBA preferred
  • Intermediate BI knowledge
  • Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products

Additional Information:

Job Posted:
March 23, 2025

Employment Type:
Fulltime
Work Type:
On-site work
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