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Senior Business Strategist

propelland.com Logo

propelland

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Location:

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Category:
Consulting

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

As part of the strategy team in propelland, the Senior Business Strategist is responsible for working with other designers, strategists and technologists. You are a strategist. You are able to understand the client’s needs, translate them into a compelling vision for the project, determine the best tools to use throughout the project, and execute on project deliverables. You are able to understand complex systems and how they impact people’s behavior. With the insights gained from primary and secondary research, data, facts and strong analytical thinking, you can help to inspire the team to empathize with the user as well as connect the dots with business needs and further opportunities. You will specially help to translate ideas into concepts and business cases, models and help to manage projects, build outstanding deliverables and strengthen client relationships. You will use your creativity and diverse range of analytics experience to explore solutions to a variety of problems. Using a user-centric approach, you will tackle the design and prototyping phases of projects in order to bring to life business transformation compelling cases to improve people’s lives.

Job Responsibility:

  • Lead projects with clients, starting from helping define a brief all the way through delivery
  • Execute tools to support project development from an analytical perspective: e.g. Business intelligence tools
  • Execute the design research process on projects which includes defining research goals, frame and design necessary research activities to help empathize with users to achieve those research goals -including Quantitative research
  • Execute the business design process on projects which includes building creative/business modeling frameworks, brainstorming new businesses/service experience concepts, designing and visualize them in order to best communicate to the team and other stakeholders
  • Inspire other members of the team with your unique approach, open-minded nature, team-first philosophy, collaborative mindset and dedicated work ethic. (“lead by the example”)
  • Build and maintain strong, trust-based relationships with our client partners in order to ensure continued engagement for propelland
  • Actively develop business for propelland through up and cross-selling existing clients or engaging in new relationships that are in line with the strategic goals
  • By traveling, on-site and remotely, support other studios on their projects or work on global ones, helping define a brief to final delivery and actively working and providing input for overall quality, innovation and creative vision

Requirements:

  • 10 + years of experience as a business consultant and or Business Intelligence, category/brand/industry grouper in an innovation consultancy agency, CPG company or similar
  • Outstanding leadership skills to guide, motivate, and inspire teams across business goals and company vision
  • Proficient in a variety of disciplines and methods: Process-oriented and methodic, Design Thinking, Human Centered Design, Agile methodologies, Other user research, ethnography, and discovery methods, Business Model Canvas, Quantitative research, Financial skills, Marketing skills (Marketing mix including Branding)
  • High capacity to work with data and analytics to find patterns and design strong and well-supported models as well as proposals that solve client`s needs
  • High proficiency in Excel and other numerical tools. e.g., Tableau, ThoughtSpot, etc.
  • Strong communication skills, storytelling, pitch development, etc.
  • Able to demonstrate excellent verbal and written skills in English and Spanish

Nice to have:

Basic working knowledge of design tools such as Photoshop, Illustrator, InDesign, and Keynote

Additional Information:

Job Posted:
December 11, 2025

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