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We are looking for a Senior Business Operations Manager (CRM & Sales Programs) to lead our HubSpot architecture, automation, and CRM-driven GTM programs across Sales, Partnerships, BDE, and Customer Success. This is a senior, hands-on leadership role requiring deep HubSpot expertise in a large, complex tech organization. You will design scalable CRM architecture, lead cross-functional technical initiatives, and translate GTM needs into robust, future-proof systems. You’ll work closely with Revenue Operations, Business Operations, Data, IT, R&D, and GTM leadership to ensure HubSpot supports real-world sales flows, AI-driven initiatives, and long-term scale.
Job Responsibility:
Lead, design, and own HubSpot architecture end-to-end, including workflows, automation, lifecycle logic, custom objects, properties, and data models, Sales, Partnerships, BDE, and CSM pipelines, Native and API-based integrations
Ensure HubSpot remains a scalable system of record aligned with GTM strategy and operating reality
Drive continuous optimization, governance, and technical best practices
Build and maintain a scalable, self-service reporting infrastructure in HubSpot. Own and evolve key dashboards, including Sales dashboard (pipeline health, conversion, forecasting), Partnerships dashboard (sourcing, influence, revenue attribution), BDE dashboard, including sequence performance and source analysis, CSM dashboard, including Winn AI-driven automations and signals
Ensure reporting consistency across teams and alignment with BI / Finance
Own sequence architecture and governance across Sales and BDE teams
Lead automation initiatives across lead routing and qualification, CSM health scoring and churn risk automation, Meeting preparation workflows using HubSpot AI tools
Partner with GTM leaders to design programs that improve efficiency, conversion, and time-to-value
Support and help manage AI-driven lead generation and GTM programs, including HubSpot and external AI integrations, Architecture, data flows, and infrastructure dependencies, Day-to-day program ownership: bugs, GTM requests, prioritization, and fixes
Act as the CRM/RevOps partner to R&D on AI-related initiatives
Lead complex, cross-functional CRM and GTM projects involving Revenue Operations, Business Operations, Data & BI, IT & R&D, Sales, Partnerships, and Customer Success
Translate business requirements into clear technical solutions and execution plans
Serve as a trusted partner to senior GTM leadership on CRM and sales program design
Requirements:
5+ years of hands-on HubSpot experience in a large, high-growth tech or SaaS organization
Deep expertise in HubSpot architecture: workflows, custom objects, pipelines, automation, and integrations
Strong understanding of end-to-end sales flows, GTM motions, and commercial challenges at scale
Proven experience leading complex, cross-functional technical projects
Experience building advanced dashboards and scalable reporting frameworks
Familiarity with AI-driven sales and RevOps initiatives (HubSpot AI, conversational AI, lead scoring, automation)
Strong stakeholder management skills and ability to influence without authority
Highly structured, systems-oriented, and comfortable operating in a fast-paced environment