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The Senior Business Development Officer will be responsible for generating new business leads through outbound calls, emails, and follow-up communication with prospective clients. Working closely with the sales team, you will take ownership of lead generation activity and play a key role in maintaining a consistent and responsive approach across all channels. You will regularly engage with potential clients via phone and digital platforms and may occasionally be required to attend in-person meetings where appropriate. The role involves active participation in a collaborative team environment, ensuring a professional and timely approach is upheld throughout all stages of the lead journey. You will also provide guidance to junior team members and support the smooth running of daily business development operations.
Job Responsibility:
Generate new business through outbound calls, emails, and digital channels by contacting decision-makers, following up enquiries, and building relationships with key stakeholders
Arrange and, where appropriate, attend face-to-face meetings with potential clients to explore opportunities
Ensure all GDPR and communication consent requirements are met prior to sharing marketing materials or updates
Utilise the CRM system to maintain accurate and up-to-date records of all contact, learner journey information, and lead activity, supporting timely follow-up, ongoing reporting, and engagement with employers and learners
Support other members of the business development team in day-to-day activity and workload
Share ideas, coach and mentor colleagues, and actively contribute to team discussions and sales planning to support improvement, consistency, and overall effectiveness in the lead generation process
Assist with coordinating follow-up activity and ensuring leads are progressed or handed over appropriately
Take responsibility for ensuring a professional and responsive approach is maintained throughout all prospect interactions
Support wider sales initiatives or outreach projects as directed by the line manager
Work closely with the Commercial Co-ordinator to ensure a seamless end-to-end process, for both the employers and learners
Conduct research and analysis of target markets, competitor activity and emerging opportunities
Requirements:
Proven experience in outbound sales, with a track record of generating new business
Strong communication skills, both verbal and written, with the ability to engage and build rapport with potential clients
Familiarity with CRM systems and sales tracking tools
Ability to adapt sales strategies based on client needs and feedback
Self-motivated with a results-oriented approach to sales
Functional Skills Level 2 (Maths & English) or equivalent
Nice to have:
Understanding of the construction, IT and digital sectors is advantageous but not mandatory
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