Senior Business Development Manager

Senior Business Development Manager - Product Marketing

Westwing Group SE

Location:
Germany , Munich

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

As a (Senior) Business Development Manager - Product Marketing, you will shape and drive the strategic development of the Product Marketing approach for our own brand, the Westwing Collection, while ensuring strong cross-functional alignment across all marketing channels. In this highly analytical and strategic role, you combine commercial understanding, hypothesis-driven thinking, and customer-centric decision making to identify growth opportunities, strengthen product positioning, and maximise the impact of our key product families. You will play a key role in strategy development, continuously evolve our product promotion approach, and translate insights into impactful initiatives that drive both short-term performance and long-term brand building. This position is permanent and based in Munich.

Job Responsibility:

Drive the strategic development and continuous evolution of the Product Marketing approach for the Westwing Collection across categories and Marketing Channels
Define and drive strategic growth initiatives across product families and categories, balancing short-term commercial impact with long-term brand positioning
Analyse category, product family, and campaign performance to identify business opportunities, derive actionable insights, and recommend optimisation measures, utilising automation and AI where applicable
Define product positioning and Go-to-Market approaches based on customer behavior, competitor landscapes, and market potential
Develop hypotheses, drive testing, and identify scalable levers to improve product visibility, conversion, and marketing effectiveness
Partner closely with Marketing Channels (such as Performance Marketing, Social Media, Creator Marketing), Brand Marketing, Retail, Product Management, and Analytics teams to align on priorities, product pushes, launches, and cross-functional initiatives

Requirements:

At least 3+ years of experience in Business Development, Consulting, Growth Management, or a similar role
Strong analytical and strategic thinking skills with the ability to structure complex problems and derive actionable solutions
Hypothesis-driven mindset with experience testing, validating, and iterating initiatives based on data and customer insights
Excellent commercial understanding and ability to connect business performance with marketing and customer behavior
Strong stakeholder management and communication skills with the ability to influence cross-functional teams and drive alignment
Hands-on mentality with the ability to move between strategic development and operational execution in a fast-paced environment

What we offer:

A high-performance culture built on trust, feedback and collaboration
An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
A flexible hybrid setup with 3 office days per week
Work-from-anywhere opportunities for up to 4 weeks per year
30 days of paid holiday
A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food
Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
Wellbeing support through mental health resources, sports memberships, and preventive care
Sustainable mobility options with discounted public transport and JobRad
Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
One annual Social Impact Day to give back to a cause you care about
Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties

Additional Information:

Job Posted:
May 16, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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