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CS Group Canada offers a unique opportunity to join a dynamic and fast-growing organization operating at the forefront of aerospace, defense, and advanced technologies. As part of our expansion, we are looking at fulfilling a senior Business Development role to lead the go-to-market strategy, business development, and strategic positioning of our innovative Counter-Unmanned Aerial Systems (C-UAS) solution across Canada. This role is both strategic and hands-on, ideal for someone who wants to build and expand a new market while engaging with high-level stakeholders in defense, security, and government ecosystems.
Job Responsibility:
Define and execute the go-to-market strategy for CS Group - Canada Counter-UAS offering
Contribute to product positioning, value proposition, and competitive differentiation
Track relevant market data, intelligence, and trends
Capture customer needs and analyze competitive landscape to refine strategy
Support pricing strategy and commercial models (direct sales, partnerships, integrators)
Identify, develop, and manage strategic partnerships (OEMs, primes, system integrators, government stakeholders)
Build alliances to accelerate market access and product adoption
Represent CS Group – Canada in key defense and security ecosystems (Canada, NATO partners)
Establish and maintain trusted relationships with senior stakeholders and decision-makers
Act as a subject-matter ambassador for CS Group - Canada C-UAS capabilities
Represent the company at industry events, trade shows (e.g., CANSEC, DEFSEC), and strategic forums
Lead end-to-end sales & business development activities including prospecting, pipeline generation, client engagement, proposal development, and contract negotiation
Identify and secure new business opportunities across defense, homeland security, critical infrastructure, and government agencies
Develop and manage a robust sales funnel aligned with revenue targets
Maintain accurate and up-to-date records in CRM tools and track sales KPIs
Meet business growth targets set forth by the company
Work closely with engineering, product, and program teams to align customer needs with solution development
Support bid/no-bid decisions and contribute to winning proposals and RFP responses
Ensure alignment between business strategy and technical roadmap
Requirements:
Bachelor’s or Master’s degree in Engineering, Business, Marketing, or a related field
5–10 years of experience in Business Development
Proven experience in selling complex systems or solutions in hi-techs industries
Demonstrated experience in building and executing go-to-market strategies
Excellent communication, negotiation, and stakeholder management skills
Strong analytical and strategic thinking capabilities
Experience working with CRM tools and digital sales platforms
Fluency in English and French (mandatory)
Nice to have:
Experience in Counter-UAS, radar, sensors, or electronic warfare
Business developing/selling experience in security, or defense, or aerospace, or mission-critical technologies
Existing network within defense, public safety, or critical infrastructure sectors
Experience working with primes (e.g., Airbus, Thales, RTX, etc.) or government agencies
Familiarity with export control and regulatory environments (ITAR, CGP, etc.)
What we offer:
Hybrid Work
Industry leading medical, dental, and vision Insurance
Access to a telemedicine service
RRSP program
Personal and sick days
Recreation room with pool table and foosball table