Senior Business Communications Manager - Retail / Wholesale, HSBC

HSBC

Location:
Hong Kong, Central

Category:
Banking

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Senior Business Communications Manager – Retail/ Wholesale is responsible for developing and implementing the Bank's business communications strategy focusing on the Retail/ Wholesale business, aligning with the overall business growth plan. This role will focus on the major aspects of integrated communications, content creation, executive profiling, and reputational management to ensure effective and consistent messaging across all channels.

Job Responsibility:

Plan and execute creative and integrated communications campaigns, events and initiatives that strategically and effectively support the Bank’s business needs, support customer and business growth, and engage and inspire the Bank’s key external stakeholders
Drive the Bank's business growth stories through engaging content for various channels, including media, YouTube, LinkedIn
Lead key message planning and develop creative and compelling stories to support the Bank’s business growth and development across various platforms, including media pitching, social media (LinkedIn, YouTube etc)
Responsible for speech writing for senior executives to ensure impactful delivery and alignment with business messaging
Develop and maintain all business-related corporate materials (press releases, speeches, brochures etc)
Plan and drive executive profiling and build thought leadership for the Bank’s senior business executives
Manage corporate announcements including results announcements, production of annual report, and support AGM messaging
Lead the team to cultivate strong relationships with business media across local, mainland and international markets
Proactively generate positive media coverage through events, press releases, and targeted outreach
Manage media enquiries and develop strategic responses
Proactively identify and mitigate potential reputational risks in collaboration with all business units
Support annual reputational risk assessments
Be an effective team leader by showcasing excellent communications and people skills
promoting a culture of teamwork, trust and mutual support
delegating effectively and empower team members to take ownership
developing and mentoring team members to achieve their full potential
be open to seek feedback

Requirements:

Minimum 12 years of relevant experience in Corporate Communications, preferably in banking and in a sizable organization
Strong media relations especially with business and finance media in Hong Kong and the Greater Bay Area
An innovative communicator. Excellent written and verbal communication skills in both English and Chinese, with a proven ability to develop compelling and impactful content
Strong understanding of the banking industry and its regulatory landscape
Excellent strategic messaging skills, encompassing developing impactful key messages, aligning communication initiatives with business goals, and ensuring consistent messaging across channels
Experience in crisis and issues management, including identifying and mitigating reputational risks, developing crisis communication plans, and responding effectively to crisis situations
Skilled in storytelling and be able to craft engaging narratives, visualize messages, and connect with audience emotions
Proficient in content creation and storytelling on social media platforms, including YouTube and LinkedIn
Good design and art sense
Experience in planning and executing events of various sizes
Strong leadership and interpersonal skills with the ability to collaborate effectively across teams
Strategic thinker with a deep understanding of integrated communications and social media principles

What we offer:

Dynamic working environment
Good career development opportunities
Competitive compensation packages

Additional Information:

Job Posted:
May 02, 2025

Expiration:
May 31, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Business Communications Manager - Retail / Wholesale

HSBC

Location:Hong Kong, Central

Category:Banking

Contract Type:Not provided