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We are looking for an experienced Senior Business Analyst to join our team on a long-term contract basis in Juno Beach, Florida. This role requires a strategic thinker with a strong background in marketing research, reputation management, and analytics to support business objectives and drive informed decision-making. The ideal candidate will excel in collaborating across departments, presenting actionable insights, and implementing solutions that align with organizational goals.
Job Responsibility:
Develop and oversee an insights roadmap that aligns with organizational priorities and strategic objectives
Design and implement standardized methods for analyzing public opinion trends nationwide
Manage and recommend customized research methodologies, including surveys, focus groups, text analytics, and sentiment analysis
Prepare and deliver dashboards, reports, and presentations that inspire action and provide meaningful insights to internal stakeholders
Assist in the creation of audience personas and develop digital targeting strategies based on research findings
Craft compelling narratives using diverse data sources, including behavioral data, qualitative and quantitative studies, and syndicated research
Utilize advanced research tools and methodologies to execute comprehensive research projects
Provide actionable recommendations to business units and stakeholders to support decision-making
Manage relationships with multiple vendors to ensure efficient execution of research initiatives
Requirements:
Bachelor’s degree preferred
Minimum of 8 years of relevant experience in business analysis, marketing research, or a related field
Proven expertise in conducting complex operational and statistical analyses
Strong communication and presentation skills
Demonstrated ability to work independently, anticipate client needs, and develop solutions
Experience in designing and executing research methodologies, including surveys and polling
Proficiency in creating dashboards and reports using analytical tools
Background in audience targeting and persona development
Ability to manage vendor relationships and ensure project deliverables meet expectations