Senior Brand Strategy & Implementation Lead, Wells Fargo

Wells Fargo

Location:
United States, Charlotte ▼
New York
San Francisco

Category:
-

Contract Type:
Employment contract

Salary:

139000.00 - 260000.00 USD / Year

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Job Description:

Reporting to the head of Brand Activation, this individual contributor role will serve as a trusted strategic advisor to Marketing and Business leaders across the Strategy, Digital, and Innovation (SDI) and Technology, and B2B line of business teams including Commercial Banking, Corporate & Investment Banking and Global Payments & Liquidity. The position plays a key role in bringing the Wells Fargo primary brand strategy to life by integrating it into business initiatives and customer experiences.

Job Responsibility:

Championing the primary brand strategy to foster differentiation and relevance through a consistent and unified brand experience across the enterprise
Drive brand cohesion and customer clarity through the development of architecture and naming systems, customer value propositions, positioning, and messaging strategies
Partner with lines of business and enterprise support functions to integrate the enterprise brand strategy into key business initiatives
Monitor performance metrics to gain a comprehensive understanding of how brand strategy impacts overall business performance
Leverage brand measurement methodologies to inform strategic decision-making across products, services, and customer experiences

Requirements:

7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through work experience, training, military experience, education
Experience applying visual and verbal identity standards across all customer touch points
Experience translating brand strategy into actionable business and customer strategies
Experience consulting and influencing senior leaders, partners, and peers
Experience building strong relationships and collaborating across large organizations
Experience managing a marketing governance program for an enterprise or Line of Business
Experience leveraging digital tools to maintain uniform messaging across all touch points

Nice to have:

Experience applying visual and verbal identity standards across all customer touch points
Experience translating brand strategy into actionable business and customer strategies
Experience consulting and influencing senior leaders, partners, and peers
Experience building strong relationships and collaborating across large organizations
Experience managing a marketing governance program for an enterprise or Line of Business
Experience leveraging digital tools to maintain uniform messaging across all touch points

What we offer:

Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement

Additional Information:

Job Posted:
August 30, 2025

Expiration:
September 02, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Senior Brand Strategy & Implementation Lead