This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
At AKQA, we help the world’s most ambitious companies and organisations navigate shifting markets and culture, define better futures, and build brands that don’t just compete, but pioneer. As a frontier agency, we work at the intersection of technology, storytelling, and design to future-proof brands and turn brand into strategic business advantage. We believe brands aren’t just a reflection of culture, but a part of shaping it. We’re looking for a senior brand strategist, seasoned in combining strategic rigour with creative imagination, to join our Copenhagen studio. Our brand strategists are the connective tissue between our clients’ ambitions and our creative solutions. We are looking for someone to join our team, who can dissect market dynamics and socio-cultural shifts, identify compelling positions, and translate them into creative brand ideas that resonate and perform. If you thrive on turning complexity into clarity—and believe brands both shape and reflect culture—we’d love to meet you. Strategy at AKQA combines analytical rigour with creative imagination to help our clients’ businesses thrive and suceed in the market. Senior brand strategists operate across brand, campaign, and experience to develop holistic solutions that establish differentiated brand positions and bring them to life through creative activation. Collaborating closely with the our strategy leadership—and across creative, design, and technology disciplines—you will lead translation of our clients’ challenges into actionable strategies that are both strategically sound and creatively compelling. This role requires the ability to identify emerging customer expectations and market white-space with rigour, while crafting brand narratives and concepts with imagination. You’ll own the strategic direction of brand and campaign engagements—from foundational brand work through to creative activation. You will champion value-driven thinking, moving beyond conventional touchpoints to identify the moments that matter most—ensuring our combined impact is both business outcomes and creative excellence.
Job Responsibility:
Define brand futures: Lead the development of brand platforms, positioning, and narrative frameworks
Dissect market dynamics, customer expectations, and organisational capabilities to unearth compelling, differentiated brand positions
Demonstrate how brands can meaningfully participate in culture
Translate complex business challenges into clear, compelling strategic territories
Pioneer approaches at the intersection of brand, technology, and culture
Develop campaign strategies: Turn strategic insights into simple, creative concepts and campaign ideas
Develop campaign strategies and activation that are culturally resonant, creatively ambitious
Define audience insights, communication territories, and strategic frameworks
Craft campaign briefs that inspire breakthrough creative work
Orchestrate GTM systems and brand/campaign ecosystems across audiences, channels, formats, and timings
Collaborate on creative activation: Partner with creative teams to develop campaign concepts and activation ideas rooted in strategic insight
Combine strategic insight with imaginative creativity to develop and collaborate on concept development
Ensure creative executions ladder back to brand strategy while pushing creative boundaries
Think across touchpoints—from big brand campaigns to digital activations, experiences, and beyond
Evaluate and refine creative work through a strategic lens
Build the case: Ensure brand and campaign strategies translate into measurable business value
Conduct organisational analysis and stakeholder collaboration to safeguard execution of strategic direction
Conduct and synthesise primary and secondary research
Develop insight-led strategies grounded in evidence and business relevance
Craft strategic narratives that inspire creative teams and build client confidence
Lead in the room: Present and defend strategic recommendations to senior client stakeholders with clarity and conviction
Facilitate workshops that can develop new thinking and align diverse stakeholder perspectives
Be the strategic voice that earns a seat at the table
Collaborate across disciplines: Partner with creatives, designers, technologists, and experience strategists to ensure strategic coherence
Bring a holistic perspective—integrating inside-out (organisational) and outside-in (market) viewpoints
Work across categories
Contribute to new business development, bringing strategic direction to pitches
Requirements:
5-7+ years in brand strategy, marketing strategy, or creative strategy
Demonstrated experience across both brand-building and campaign activation work
Agency experience strongly preferred
consultancy or client-side brand roles also valued
A portfolio that demonstrates both strategic depth and creative ambition
Strategic capability to dissect complexity with confidence—market dynamics, competitive landscapes, customer expectations
Ability to build airtight arguments, with recommendations grounded in evidence and communicated with precision
Understanding of brand architecture, positioning frameworks, and how to measure brand performance
Ability to think in value journeys, not just touchpoints—identifying the moments that matter most
Creative capability to translate strategic insight into compelling brand narratives and creative concepts
Understanding of how to brief and inspire creative teams
An instinct for concepts that are simple, memorable, and ownable
A mindset fascinated by how brands shape and reflect culture
Intellectual curiosity and the ability to question assumptions
Belief that brand is a business value driver, not a cost centre
Genuine curiosity about technology, behaviour, semiotics, and the forces that drive cultural change