Senior Brand Strategist

We’re seeking a seasoned brand strategist with a passion for shaping best-in-class consumer product brands to join the Global Brand & Campaign Strategy team within the Consumer Marketing Organization. In this role, you’ll play a pivotal part in evolving the Copilot brand and crafting marketing strategies that resonate in a rapidly changing AI landscape. Our work spans global audiences and influences how customers perceive and engage with our brand, products, and services across advertising and content channels. You will lead efforts to define, articulate, and activate our brand narrative, values, and attributes through product experiences, storytelling platforms, and campaigns. We’re looking for an energetic, customer-first thought leader who thrives in ambiguity, collaborates deeply across teams, including Product Marketing, Integrated Marketing, Microsoft AI (MAI) Engineering, Campaigns, and Brand partners, and drives Copilot’s growth as a brand people love and trust. Success in this role requires curiosity, adaptability, and a willingness to prototype and iterate quickly.