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Senior Brand Strategist

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AKQA

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Location:
Denmark , Copenhagen

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Salary:

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Job Description:

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. We’re looking for a senior brand strategist, seasoned in combining strategic rigour with creative imagination, to join our Copenhagen studio. Our brand strategists are the connective tissue between our clients’ ambitions and our creative solutions. We are looking for someone to join our team, who can dissect market dynamics and socio-cultural shifts, identify compelling positions, and translate them into creative brand ideas that resonate and perform. Strategy at AKQA combines analytical rigour with creative imagination to help our clients’ businesses thrive and suceed in the market. Senior brand strategists operate across brand, campaign, and experience to develop holistic solutions that establish differentiated brand positions and bring them to life through creative activation.

Job Responsibility:

  • Define brand futures: Lead the development of brand platforms, positioning, and narrative frameworks
  • Dissect market dynamics, customer expectations, and organisational capabilities to unearth compelling, differentiated brand positions
  • Demonstrate how brands can meaningfully participate in culture
  • Translate complex business challenges into clear, compelling strategic territories
  • Pioneer approaches that sit at the intersection of brand, technology, and culture
  • Develop campaign strategies: Turn strategic insights into simple, creative concepts and campaign ideas
  • Develop campaign strategies and activation that are culturally resonant, creatively ambitious
  • Define audience insights, communication territories, and strategic frameworks
  • Craft campaign briefs that inspire breakthrough creative work
  • Orchestrate GTM systems and brand/campaign ecosystems across audiences, channels, formats, and timings
  • Collaborate on creative activation: Partner with creative teams to develop campaign concepts and activation ideas rooted in strategic insight
  • Combine strategic insight with imaginative creativity to develop and collaborate on concept development
  • Ensure creative executions ladder back to brand strategy while pushing creative boundaries
  • Think across touchpoints—from big brand campaigns to digital activations, experiences, and beyond
  • Evaluate and refine creative work through a strategic lens
  • Build the case: Ensure brand and campaign strategies translate into measurable business value
  • Conduct organisational analysis and stakeholder collaboration to safeguard execution of strategic direction
  • Conduct and synthesise primary and secondary research—from qualitative deep-dives to cultural and semiotic analysis
  • Develop insight-led strategies grounded in evidence and business relevance
  • Craft strategic narratives that inspire creative teams and build client confidence
  • Lead in the room: Present and defend strategic recommendations to senior client stakeholders with clarity and conviction
  • Facilitate workshops that can develop new thinking and align diverse stakeholder perspectives
  • Be the strategic voice that earns a seat at the table
  • Collaborate across disciplines: Partner with creatives, designers, technologists, and experience strategists to ensure strategic coherence
  • Bring a holistic perspective—integrating inside-out (organisational) and outside-in (market) viewpoints
  • Work across categories
  • Contribute to new business development, bringing strategic direction to pitches

Requirements:

  • 5-7+ years in brand strategy, marketing strategy, or creative strategy
  • Demonstrated experience across both brand-building and campaign activation work
  • Agency experience strongly preferred
  • consultancy or client-side brand roles also valued
  • A portfolio that demonstrates both strategic depth and creative ambition
  • Strategic capability to dissect complexity with confidence—market dynamics, competitive landscapes, customer expectations
  • Ability to build airtight arguments, with recommendations grounded in evidence and communicated with precision
  • Understanding of brand architecture, positioning frameworks, and how to measure brand performance
  • Ability to think in value journeys, not just touchpoints
  • Creative capability to envision futures that don’t yet exist
  • Understanding that strategy is not only an analytical practice, but also a creative act
  • Ability to translate strategic insight into compelling brand narratives and creative concepts
  • Ability to brief and inspire creative teams
  • Have an instinct for concepts that resonate—ideas that are simple, memorable, and ownable
  • Mindset fascinated by how brands shape and reflect culture
  • Intellectual curiosity
  • Belief that brand is a business value driver, not a cost centre
  • Genuine curiosity about technology, behaviour, semiotics, and the forces that drive cultural change

Additional Information:

Job Posted:
March 14, 2026

Work Type:
Hybrid work
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