Senior Brand Strategist

As a Senior Brand Strategist at Base, you will work closely with Creative Directors, Design Directors, and multidisciplinary project teams to shape brand thinking from the earliest stages through activation. You will play a key role in defining brand foundations, narratives, and strategic frameworks—while remaining deeply connected to local context, culture, and market realities. This is a full-time, locally based role. We are looking for someone who understands Vietnam from the inside and is excited to collaborate with ambitious local brands, founders, and institutions.