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Senior Brand Strategist

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AKQA

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Location:
Denmark , Copenhagen

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Salary:

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Job Description:

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. We’re looking for a senior brand strategist, seasoned in combining strategic rigour with creative imagination, to join our Copenhagen studio. Our brand strategists are the connective tissue between our clients’ ambitions and our creative solutions. We are looking for someone to join our team, who can dissect market dynamics and socio-cultural shifts, identify compelling positions, and translate them into creative brand ideas that resonate and perform. If you thrive on turning complexity into clarity—and believe brands both shape and reflect culture—we’d love to meet you.

Job Responsibility:

  • Define brand futures: lead development of brand platforms, positioning, and narrative frameworks
  • dissect market dynamics and customer expectations
  • demonstrate how brands can shape culture
  • translate business challenges into strategic territories
  • pioneer approaches at the intersection of brand, technology, and culture
  • Develop campaign strategies: turn insights into creative concepts
  • develop culturally resonant campaign strategies
  • define audience insights and communication territories
  • craft campaign briefs
  • orchestrate GTM systems and brand ecosystems
  • Collaborate on creative activation: partner with creative teams on concept development
  • ensure creative executions ladder back to brand strategy
  • think across touchpoints
  • evaluate and refine creative work
  • Build the case: ensure strategies translate into measurable business value
  • conduct organisational analysis and stakeholder collaboration
  • conduct and synthesise primary and secondary research
  • develop insight-led strategies
  • craft strategic narratives
  • Lead in the room: present and defend strategic recommendations to senior client stakeholders
  • facilitate workshops
  • be the strategic voice
  • Collaborate across disciplines: partner with creatives, designers, technologists, and experience strategists
  • bring a holistic perspective
  • work across categories
  • contribute to new business development

Requirements:

  • 5-7+ years in brand strategy, marketing strategy, or creative strategy
  • Demonstrated experience across both brand-building and campaign activation work
  • Agency experience strongly preferred
  • consultancy or client-side brand roles also valued
  • A portfolio that demonstrates both strategic depth and creative ambition
  • Strategic capability to dissect complexity, build airtight arguments, understand brand architecture and positioning frameworks
  • Creative capability to envision futures, translate strategic insight into brand narratives, brief and inspire creative teams
  • Mindset of curiosity about how brands shape culture, technology, behaviour, and semiotics

Additional Information:

Job Posted:
March 21, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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