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At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. We’re looking for a senior brand strategist, seasoned in combining strategic rigour with creative imagination, to join our Copenhagen studio. Our brand strategists are the connective tissue between our clients’ ambitions and our creative solutions. We are looking for someone to join our team, who can dissect market dynamics and socio-cultural shifts, identify compelling positions, and translate them into creative brand ideas that resonate and perform. If you thrive on turning complexity into clarity—and believe brands both shape and reflect culture—we’d love to meet you.
Job Responsibility:
Define brand futures: Lead development of brand platforms, positioning, and narrative frameworks
Dissect market dynamics, customer expectations, and organisational capabilities
Demonstrate how brands can meaningfully participate in culture
Translate complex business challenges into strategic territories
Pioneer approaches at intersection of brand, technology, and culture
Develop campaign strategies: Turn strategic insights into creative concepts and campaign ideas
Develop culturally resonant campaign strategies and activation
Define audience insights, communication territories, and strategic frameworks
Craft campaign briefs
Orchestrate GTM systems and brand/campaign ecosystems
Collaborate on creative activation: Partner with creative teams
Combine strategic insight with imaginative creativity
Ensure creative executions ladder back to brand strategy
Think across touchpoints
Evaluate and refine creative work
Build the case: Ensure strategies translate into measurable business value
Conduct organisational analysis and stakeholder collaboration
Conduct and synthesise primary and secondary research
Develop insight-led strategies
Craft strategic narratives
Lead in the room: Present and defend strategic recommendations
Facilitate workshops
Be the strategic voice
Collaborate across disciplines: Partner with creatives, designers, technologists, and experience strategists
Bring a holistic perspective
Work across categories
Contribute to new business development
Requirements:
5-7+ years in brand strategy, marketing strategy, or creative strategy
Demonstrated experience across both brand-building and campaign activation work
Agency experience strongly preferred
consultancy or client-side brand roles also valued
A portfolio that demonstrates both strategic depth and creative ambition
Strategic capability to dissect complexity
Ability to build airtight arguments
Understanding of brand architecture, positioning frameworks, and how to measure brand performance
Ability to think in value journeys
Creative capability and imagination
Ability to translate strategic insight into compelling brand narratives and creative concepts
Ability to brief and inspire creative teams
Mindset fascinated by how brands shape and reflect culture
Intellectual curiosity
Belief that brand is a business value driver
Curiosity about technology, behaviour, semiotics, and cultural change