Senior Brand Strategist Job at AKQA (Copenhagen)

Senior Brand Strategist

Microsoft AI is the superintelligence lab at Microsoft — a global network of res...

Location

United States , Mountain View

Salary:

106400.00 - 222600.00 USD / Year

Microsoft Corporation

Expiration Date

Until further notice

Requirements

6+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience
6+ years brand/creative strategy and communications/connections strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side
6+ years of communications/connections planning experience building integrated campaigns that bring brands into culture
Strong insight into the AI discourse, tensions and implications across various parts of culture (media, arts, etc.)
Genuine technical fluency in AI/ML: you can read a research paper, follow a model architecture conversation, and know enough to ask the right questions that inform how we go to market
Comfort operating in ambiguity: this role will define its own shape, and that's a feature, not a bug
Luxury, lifestyle, or entertainment experience preferred
6+ years experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping)
A strategic mindset, able to balance short- and long-term goals, and to translate business objectives into brand solutions
Effective communication and presentation skills, able to articulate and justify ideas and recommendations with clarity and confidence

Job Responsibility

Partner with key stakeholders across MAI to lead or contribute to building the foundational Microsoft AI brand strategy and expression, with a specific focus on how MAI's research and scientific, humanist identity that differentiates against other labs
Steward relationships across AI product leads, marketing, and MAI Creative Studio to create a coherent portfolio narrative of MAI research and scientific initiatives that fit together within a larger story
Lead or contribute to workshops and training to educate teams on Microsoft AI's brand strategy and expression
Partner with MAI product leads and MAI brand leads - Writers, Designers, and Project Management - to translate MAI's research and scientific portfolio of initiatives into semi-annual cultural calendars for MAI brand moment campaigns based on product roadmap
Partner with researchers, scientists, and product leads to translate technical milestones into audience-appropriate narratives that drive understanding, trust, and cultural relevance
Proactively anticipate major research moments and model launches, building communications plans that sequence messaging across internal and external channels
Serve as a connective tissue between MAI Creative Studio, product marketing, and research teams — ensuring brand voice, scientific credibility, and creative expression are never in conflict
Guide brief writing, provide direction to cross-group teams, and develop strategies to engage cross-company stakeholders
Partner with UXR and Research & Insights teams to track brand perceptions and reporting through various types of studies (e.g., qualitative, quantitative) to support broader MAI strategy and initiatives
Partner with internal teams and commission studies with agencies to support research and insight identification as needed

What we offer

Certain roles may be eligible for benefits and other compensation

Fulltime

Senior Brand Strategist

At AKQA (part of WPP) we believe in the imaginative application of art and scien...

Location

Denmark , Copenhagen

Salary:

Not provided

AKQA

Expiration Date

Until further notice

Requirements

5-7+ years in brand strategy, marketing strategy, or creative strategy
Demonstrated experience across both brand-building and campaign activation work
Agency experience strongly preferred
consultancy or client-side brand roles also valued
A portfolio that demonstrates both strategic depth and creative ambition
Strategic capability to dissect complexity with confidence—market dynamics, competitive landscapes, customer expectations
Ability to build airtight arguments, with recommendations grounded in evidence and communicated with precision
Understanding of brand architecture, positioning frameworks, and how to measure brand performance
Ability to think in value journeys, not just touchpoints—identifying the moments that matter most
Creative capability to envision futures that don’t yet exist

Job Responsibility

Define brand futures: Lead the development of brand platforms, positioning, and narrative frameworks
Dissect market dynamics, customer expectations, and organisational capabilities to unearth compelling, differentiated brand positions
Demonstrate how brands can meaningfully participate in culture
Translate complex business challenges into clear, compelling strategic territories
Pioneer approaches at the intersection of brand, technology, and culture
Develop campaign strategies: Turn strategic insights into simple, creative concepts and campaign ideas
Develop campaign strategies and activation that are culturally resonant, creatively ambitious
Define audience insights, communication territories, and strategic frameworks
Craft campaign briefs that inspire breakthrough creative work
Orchestrate GTM systems and brand/campaign ecosystems across audiences, channels, formats, and timings

Senior Brand Strategist

At AKQA (part of WPP) we believe in the imaginative application of art and scien...

Location

Denmark , Copenhagen

Salary:

Not provided

AKQA

Expiration Date

Until further notice

Requirements

5-7+ years in brand strategy, marketing strategy, or creative strategy
Demonstrated experience across both brand-building and campaign activation work
Agency experience strongly preferred
A portfolio that demonstrates both strategic depth and creative ambition
You dissect complexity with confidence—market dynamics, competitive landscapes, customer expectations
You build airtight arguments, with recommendations grounded in evidence and communicated with precision
You understand brand architecture, positioning frameworks, and how to measure brand performance
You think in value journeys, not just touchpoints—identifying the moments that matter most
You’re drawn to the “what if?” and have the imagination to envision futures that don’t yet exist
You understand that strategy is not only an analytical practice, but also a creative act

Job Responsibility

Define brand futures
Lead the development of brand platforms, positioning, and narrative frameworks
Dissect market dynamics, customer expectations, and organisational capabilities
Demonstrate how brands can meaningfully participate in culture
Translate complex business challenges into clear, compelling strategic territories
Pioneer approaches that sit at the intersection of brand, technology, and culture
Develop campaign strategies
Turn strategic insights into simple, creative concepts and campaign ideas
Develop campaign strategies and activation that are culturally resonant, creatively ambitious
Define audience insights, communication territories, and strategic frameworks

Fulltime

Senior Brand Strategist

At AKQA (part of WPP) we believe in the imaginative application of art and scien...

Location

Denmark , Copenhagen

Salary:

Not provided

AKQA

Expiration Date

Until further notice

Requirements

5-7+ years in brand strategy, marketing strategy, or creative strategy
Demonstrated experience across both brand-building and campaign activation work
Agency experience strongly preferred
consultancy or client-side brand roles also valued
A portfolio that demonstrates both strategic depth and creative ambition
Strategic capability to dissect complexity with confidence—market dynamics, competitive landscapes, customer expectations
Ability to build airtight arguments, with recommendations grounded in evidence and communicated with precision
Understanding of brand architecture, positioning frameworks, and how to measure brand performance
Ability to think in value journeys, not just touchpoints
Creative capability to envision futures that don’t yet exist

Job Responsibility

Define brand futures: Lead the development of brand platforms, positioning, and narrative frameworks
Dissect market dynamics, customer expectations, and organisational capabilities to unearth compelling, differentiated brand positions
Demonstrate how brands can meaningfully participate in culture
Translate complex business challenges into clear, compelling strategic territories
Pioneer approaches that sit at the intersection of brand, technology, and culture
Develop campaign strategies: Turn strategic insights into simple, creative concepts and campaign ideas
Develop campaign strategies and activation that are culturally resonant, creatively ambitious
Define audience insights, communication territories, and strategic frameworks
Craft campaign briefs that inspire breakthrough creative work
Orchestrate GTM systems and brand/campaign ecosystems across audiences, channels, formats, and timings

Senior Brand Strategist

At AKQA (part of WPP) we believe in the imaginative application of art and scien...

Location

Denmark , Copenhagen

Salary:

Not provided

AKQA

Expiration Date

Until further notice

Requirements

5-7+ years in brand strategy, marketing strategy, or creative strategy
Demonstrated experience across both brand-building and campaign activation work
Agency experience strongly preferred
consultancy or client-side brand roles also valued
A portfolio that demonstrates both strategic depth and creative ambition
Strategic capability: dissect complexity with confidence—market dynamics, competitive landscapes, customer expectations
build airtight arguments
understand brand architecture, positioning frameworks, and how to measure brand performance
think in value journeys, not just touchpoints
Creative capability: imagination to envision futures

Job Responsibility

Define brand futures: Lead the development of brand platforms, positioning, and narrative frameworks
Dissect market dynamics, customer expectations, and organisational capabilities
Demonstrate how brands can meaningfully participate in culture
Translate complex business challenges into clear, compelling strategic territories
Pioneer approaches at the intersection of brand, technology, and culture
Develop campaign strategies: Turn strategic insights into simple, creative concepts and campaign ideas
Develop campaign strategies and activation that are culturally resonant, creatively ambitious
Define audience insights, communication territories, and strategic frameworks
Craft campaign briefs that inspire breakthrough creative work
Orchestrate GTM systems and brand/campaign ecosystems

Fulltime

Senior Brand Strategist

At AKQA (part of WPP) we believe in the imaginative application of art and scien...

Location

Denmark , Copenhagen

Salary:

Not provided

AKQA

Expiration Date

Until further notice

Requirements

5-7+ years in brand strategy, marketing strategy, or creative strategy
Demonstrated experience across both brand-building and campaign activation work
Agency experience strongly preferred
consultancy or client-side brand roles also valued
A portfolio that demonstrates both strategic depth and creative ambition
Strategic capability to dissect complexity, build airtight arguments, understand brand architecture and positioning frameworks
Creative capability to envision futures, translate strategic insight into brand narratives, brief and inspire creative teams
Mindset of curiosity about how brands shape culture, technology, behaviour, and semiotics

Job Responsibility

Define brand futures: lead development of brand platforms, positioning, and narrative frameworks
dissect market dynamics and customer expectations
demonstrate how brands can shape culture
translate business challenges into strategic territories
pioneer approaches at the intersection of brand, technology, and culture
Develop campaign strategies: turn insights into creative concepts
develop culturally resonant campaign strategies
define audience insights and communication territories
craft campaign briefs
orchestrate GTM systems and brand ecosystems

Fulltime

Senior Brand Strategist

At AKQA (part of WPP) we believe in the imaginative application of art and scien...

Location

Denmark , Copenhagen

Salary:

Not provided

AKQA

Expiration Date

Until further notice

Requirements

5-7+ years in brand strategy, marketing strategy, or creative strategy
Demonstrated experience across both brand-building and campaign activation work
Agency experience strongly preferred
consultancy or client-side brand roles also valued
A portfolio that demonstrates both strategic depth and creative ambition
Strategic capability to dissect complexity and build airtight arguments
Understanding of brand architecture, positioning frameworks, and how to measure brand performance
Creative capability to translate strategic insight into compelling brand narratives and creative concepts
Mindset fascinated by how brands shape and reflect culture
Intellectual curiosity

Job Responsibility

Define brand futures: Lead development of brand platforms, positioning, and narrative frameworks
Dissect market dynamics, customer expectations, and organisational capabilities
Demonstrate how brands can meaningfully participate in and shape culture
Translate complex business challenges into strategic territories
Pioneer approaches at the intersection of brand, technology, and culture
Develop campaign strategies: Turn strategic insights into creative concepts and campaign ideas
Develop culturally resonant campaign strategies and activation
Define audience insights, communication territories, and strategic frameworks
Craft campaign briefs that inspire breakthrough creative work
Orchestrate GTM systems and brand/campaign ecosystems

Senior Brand Strategist

At AKQA (part of WPP) we believe in the imaginative application of art and scien...

Location

Denmark , Copenhagen

Salary:

Not provided

AKQA

Expiration Date

Until further notice

Requirements

5-7+ years in brand strategy, marketing strategy, or creative strategy
Demonstrated experience across both brand-building and campaign activation work
Agency experience strongly preferred
consultancy or client-side brand roles also valued
A portfolio that demonstrates both strategic depth and creative ambition
Strategic capability to dissect complexity with confidence—market dynamics, competitive landscapes, customer expectations
Ability to build airtight arguments, with recommendations grounded in evidence and communicated with precision
Understanding of brand architecture, positioning frameworks, and how to measure brand performance
Ability to think in value journeys, not just touchpoints
Creative capability to envision futures that don’t yet exist

Job Responsibility

Define brand futures: Lead the development of brand platforms, positioning, and narrative frameworks
Dissect market dynamics, customer expectations, and organisational capabilities
Demonstrate how brands can meaningfully participate in culture
Translate complex business challenges into clear, compelling strategic territories
Pioneer approaches at the intersection of brand, technology, and culture
Develop campaign strategies: Turn strategic insights into simple, creative concepts and campaign ideas
Develop culturally resonant, creatively ambitious campaign strategies and activation
Define audience insights, communication territories, and strategic frameworks
Craft campaign briefs that inspire breakthrough creative work
Orchestrate GTM systems and brand/campaign ecosystems across audiences, channels, formats, and timings

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