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Senior Brand Strategist

Denmark, Copenhagen · Job Posted May 27, 2026
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Job Description

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. We’re looking for a senior brand strategist, seasoned in combining strategic rigour with creative imagination, to join our Copenhagen studio. Our brand strategists are the connective tissue between our clients’ ambitions and our creative solutions. We are looking for someone to join our team, who can dissect market dynamics and socio-cultural shifts, identify compelling positions, and translate them into creative brand ideas that resonate and perform. If you thrive on turning complexity into clarity—and believe brands both shape and reflect culture—we’d love to meet you.

Job Responsibility

  • Define brand futures
  • Lead the development of brand platforms, positioning, and narrative frameworks
  • Dissect market dynamics, customer expectations, and organisational capabilities to unearth compelling, differentiated brand positions
  • Demonstrate how brands can meaningfully participate in culture
  • Translate complex business challenges into clear, compelling strategic territories
  • Pioneer approaches that sit at the intersection of brand, technology, and culture
  • Develop campaign strategies
  • Turn strategic insights into simple, creative concepts and campaign ideas
  • Develop campaign strategies and activation that are culturally resonant, creatively ambitious
  • Define audience insights, communication territories, and strategic frameworks that guide creative development
  • Craft campaign briefs that inspire breakthrough creative work
  • Orchestrate GTM systems and brand/campaign ecosystems
  • Collaborate on creative activation
  • Partner with creative teams to develop campaign concepts and activation ideas
  • Combine strategic insight with imaginative creativity
  • Ensure creative executions ladder back to brand strategy
  • Think across touchpoints
  • Evaluate and refine creative work through a strategic lens
  • Build the case
  • Ensure brand and campaign strategies translate into measurable business value
  • Conduct organisational analysis and stakeholder collaboration
  • Conduct and synthesise primary and secondary research
  • Develop insight-led strategies
  • Craft strategic narratives
  • Lead in the room
  • Present and defend strategic recommendations
  • Facilitate workshops
  • Be the strategic voice
  • Collaborate across disciplines
  • Partner with creatives, designers, technologists, and experience strategists
  • Bring a holistic perspective
  • Work across categories
  • Contribute to new business development

Requirements

  • 5-7+ years in brand strategy, marketing strategy, or creative strategy
  • Demonstrated experience across both brand-building and campaign activation work
  • Agency experience strongly preferred
  • consultancy or client-side brand roles also valued
  • A portfolio that demonstrates both strategic depth and creative ambition
  • You dissect complexity with confidence
  • You build airtight arguments
  • You understand brand architecture, positioning frameworks, and how to measure brand performance
  • You think in value journeys, not just touchpoints
  • You’re drawn to the 'what if?' and have the imagination to envision futures that don’t yet exist
  • You understand that strategy is not only an analytical practice, but also a creative act
  • You translate strategic insight into compelling brand narratives and creative concepts
  • You understand how to brief and inspire creative teams, not just direct them
  • You have an instinct for concepts that resonate
  • You’re fascinated by how brands shape and reflect culture
  • You question assumptions
  • You believe brand is a business value driver
  • You’re genuinely curious about technology, behaviour, semiotics, and the forces that drive cultural change
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