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Senior Brand Marketing Manager

Singapore, Singapore Employment contract · Job Posted September 04, 2025
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Job Description

This is a maternity cover role for the Senior Brand Marketing Manager, responsible for leading strategic brand marketing initiatives targeted at elevating Marriott's presence across focus markets. The position involves managing multi-faceted marketing campaigns, collaborating with various stakeholders, and analyzing campaign performance. It also includes managing agency relationships, staying updated with industry trends, and optimizing strategic brand partnerships.

Job Responsibility

  • Manages execution of upper funnel, brand marketing integrated campaigns and initiatives across Marriott Bonvoy, Premium & Select Brands in APEC
  • partners with stakeholders across local market teams, brand management, PR, Media, and preferred media, creative, influencer and research agencies
  • tracks and analyzes the effectiveness of brand marketing initiatives
  • leads always-on influencer strategy and execution across APEC
  • manages agency relationships, content development, and performance tracking
  • monitors brand health of focus brands
  • analyzes campaign performance across paid, owned, and earned channels
  • conducts ad-hoc research to fill in gaps in consumer understanding
  • stays abreast of industry trends, competitor activities, and consumer preferences
  • provides brand marketing support for new hotel openings, key brand programming moments, and tactical initiatives across the portfolio
  • develops and manages the brand marketing budget
  • identifies and manages strategic brand partnerships and influencer collaborations.

Requirements

  • B2C brand marketing experience preferably in lifestyle, or consumer brands
  • over 7 years of work experience, with two or more years of managerial experience preferred
  • experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution
  • experienced in a regional role, with the ability to work effectively across different geographies, cultures and matrixed teams
  • budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
  • ability to solve problems quickly, think creatively, and manage multiple streams of work
  • excellent communication, interpersonal, and presentation skills
  • demonstrated ability to project manage complex initiatives from conception to successful execution.

What we offer

  • Inclusive, people-first culture
  • opportunities for professional growth and development
  • diverse workforce environment.

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