Senior Brand Marketing Manager Job at DoubleTree by Hilton Orlando at SeaWorld (Reston)

Job Description

Crescent Hotels & Resorts is honored to announce an exciting opportunity for a talented Senior Brand Marketing Manager for the JW Marriott Reston Station! Experience a new level of luxury at JW Marriott Reston Station, a stunning 28-story landmark that overlooks Reston Row, a lively urban hub filled with top-notch dining and entertainment options. The hotel features 247 rooms spread across 12 floors, setting a new standard for luxury accommodations in the DMV area. With the largest luxury meeting space in Northern Virginia, totaling 35,000 sq ft, it includes two ballrooms with 20-foot ceilings and plenty of natural light from floor-to-ceiling windows and a large skylight. The JW Residences occupy the remaining 16 floors. This impressive architectural gem is conveniently located along the Silver Line Metro, perfectly positioned between Dulles International and Reagan National airports, providing travelers with exceptional access to the capital region and beyond. We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright. We are looking for our next exceptional team member to join us on our amazing Team. We are committed to providing you with: Generous compensation package An exceptional benefit plan for eligible associates & your family members 401K matching program for eligible associates Discounts with our Crescent managed properties in North America for you & your family members What will you be doing? The Senior Brand Marketing Manager leads the coordination of integrated marketing efforts and collaborates with local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies. This is a dynamic role at the intersection of hospitality, culture, and creativity— ideal for a creative thinker who is passionate about story-telling, and who can bring both strategic thinking and hands-on execution.

Job Responsibility

Leads the coordination of integrated marketing efforts and collaborates with local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies
Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking
Partners with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies
Tracks and analyzes the effectiveness of brand marketing initiatives using key performance metrics
Leads always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station
Manages agency relationships, content development, and performance tracking
Monitors brand health of our focus brands
Analyzes campaign performance across paid, owned, and earned channels
Conducts ad-hoc research to fill in gaps in consumer understanding
Stays abreast of industry trends, competitor activities, and consumer preferences
Develops and manages the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives
Identifies and manages strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance

Requirements

Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency
Content strategy and creation, copywriting, photoshoots and video shoots
Digital images, ads and messaging
VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets
F&B activations and project management
Sales support/client site tour creative
Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred
Bachelor’s degree in Marketing, Communications, Business, or a related field
Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience
Passionate about creating a genuine customer experience while achieving revenue objectives
Self-starting personality with an even disposition
Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution
Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
Ability to solve problems quickly, think creatively, and manage multiple streams of work
Excellent communication, interpersonal, and presentation skills
Demonstrate ability to project manage complex initiatives from conception to successful execution
Must be willing to “pitch-in” and help co- workers with their job duties and be a team player
Content strategy and creation, copywriting, photoshoots and video shoots
Digital images, ads and messaging
VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets
F&B activations and project management
Sales support/client site tour creative
Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred
Bachelor’s degree in Marketing, Communications, Business, or a related field
Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience
Passionate about creating a genuine customer experience while achieving revenue objectives
Self-starting personality with an even disposition
Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution
Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
Ability to solve problems quickly, think creatively, and manage multiple streams of work
Excellent communication, interpersonal, and presentation skills
Demonstrate ability to project manage complex initiatives from conception to successful execution
Must be willing to “pitch-in” and help co- workers with their job duties and be a team player

What we offer

Generous compensation package
An exceptional benefit plan for eligible associates & your family members
401K matching program for eligible associates
Discounts with our Crescent managed properties in North America for you & your family members

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Senior Brand Marketing Manager

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