Senior Brand Marketing Manager Jobs

Senior Brand Marketing Manager

Intercom

Location:
United States , San Francisco

Category:
-

Contract Type:
Not provided

Salary:

148500.00 - 177375.00 USD / Year

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Job Description:

We’re looking for a Senior Brand Marketing Manager, with deep expertise in brand advertising to bring our brand campaigns to life. From high-level campaign strategy to the nitty gritty media launch details to performance reporting, you’ll lead the charge in developing campaigns across all marketing channels. You’ll partner closely with Product Marketing, Demand Gen and our in-house Brand Studio, as well as external agencies, to generate campaign strategies and executions.

Job Responsibility:

Lead the execution of brand marketing campaigns to drive brand awareness and consideration, from insight identification, brief creation, planning, creative development, multi-channel execution, launch and post-campaign evaluation
Lead Intercom’s brand media program to drive awareness and consideration, working with external media partners and internal media teams to develop media strategies across the full funnel
Develop media plan recommendations for brand campaigns and oversee the execution of media buying across CTV, OOH, audio, publishers, display and paid social
Work with internal creative teams and agencies to drive creative development and ensure the brand comes to life in the best way for each content type and channel to achieve brand goals
Collaborate with brand strategy, product marketing, performance marketing and content marketing teams to drive key campaigns and ensure cohesive brand messaging and alignment of initiatives
Synthesize data and analytics to measure campaign effectiveness, gain insights and optimize campaigns for better performance

Requirements:

8+ years of experience in brand marketing
Ideally half of experience in a B2B SaaS environment
Demonstrated expertise managing and executing strategic & tactical, large-scale advertising campaigns across brand media channels (i.e. OTT/CTV, streaming audio, OOH, publishers and paid social)
Experience in guiding multi-disciplinary and cross-functional marketing teams for campaign execution
Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.)
A balance of strategic thinking and tactical execution
Analytical and curious by nature
Clear and succinct written communication and comfort in presenting to executive audiences and cross-functional partners
Thrive in a fast moving growth stage environment and comfortable operating with ambiguity

What we offer:

Competitive salary and meaningful equity
Comprehensive medical, dental, and vision coverage
Regular compensation reviews
Flexible paid time off policy
Paid Parental Leave Program
401k plan & match
In-office bicycle storage
Fun events for Intercomrades, friends, and family

Additional Information:

Job Posted:
December 27, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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