Senior Brand Marketing Manager, Brand & Culture Job at Fin Capital (New York)

Senior Brand Marketing Manager, Brand & Culture

Fin Capital

Location:
United States , New York

Category:
-

Contract Type:
Not provided

Salary:

133000.00 - 185000.00 USD / Year

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Job Description:

We are hiring a Senior Brand Manager to own culture-first, 360 degree brand campaigns that shape how millions of people think and feel about money. This role leads creative strategy and execution, directs agency and in-house creative, activates talent and creator partnerships, and manages campaign P&Ls. This is an operator and a creative leader. You will be accountable for ideas that break culturally and for the systems that scale them across paid, social, partnerships, PR, product, and retail. You will be responsible for creating culturally impactful ideas and for the strategies that ensure their widespread implementation across all channels, including paid media, social platforms, partnerships, PR, and product experience.

Job Responsibility:

Lead end-to-end 360 degree brand campaigns from insight and brief to production, launch and measurement
Own the strategy and creative point of view
Serve as Chime’s brand steward across paid, social, partnerships, PR, product, and owned channels to ensure a consistent, differentiated voice and aesthetic
Lead in-house contextual ad creative: partner with media, paid and organic teams to optimize and leverage assets across channels
Drive “world-building” – activations (ie brand / merch collabs), co-marketing and content production around specific consumer passion points
Define brand health and campaign success metrics, partner with analytics to measure impact, and iterate based on learnings
Be accountable for campaign budgets, and make production and media tradeoffs to deliver creative excellence at scale
Work cross-functionally with product marketing, growth, social, and communications to ensure the brand is embedded across major customer touchpoints

Requirements:

6+ years of experience in brand marketing, creative strategy, or integrated marketing with clear experience building cultural work
Experience may include in-house brand roles or agency roles at culture-first creative houses
Demonstrable portfolio of integrated campaigns that show cultural insight, creative leadership and measurable impact
Experience translating big creative ideas into channel-specific activations with measurable outcomes and a bias for testing
Proven ability to manage creative development end to end, from briefing and concepting through feedback and final delivery, across both internal teams and external agencies
Strong cross-functional collaborator with experience partnering across creative, social, growth, comms, and product marketing to maintain brand consistency
Deep understanding of brand and campaign performance metrics
able to define KPIs, analyze results, and apply insights to optimize creative and messaging

What we offer:

Bonus
Competitive equity package
401k match
Medical, dental, vision, life, and disability benefits
Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
1% of your time off to support local community organizations of your choice
Annual wellness stipend to use towards eligible wellness related expenses
Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more
In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too

Additional Information:

Job Posted:
January 20, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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