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We are looking for an experienced Senior Brand Manager to oversee and drive strategic marketing initiatives for a dynamic portfolio of brands. Based in El Segundo, California, this role is pivotal in coordinating influencer collaborations, managing social media strategies, and executing impactful brand activations and events. The ideal candidate will possess exceptional organizational skills, a solutions-oriented mindset, and the ability to thrive in a fast-paced, collaborative environment.
Job Responsibility:
Develop and manage influencer partnerships, including outreach, negotiations, contracts, and usage rights to ensure alignment with brand objectives
Oversee consultants and product seeding programs, including campaign reviews and approvals, while tracking performance metrics and analyzing conversion data
Collaborate with social media consultants to design content calendars that reflect brand priorities and cultural moments
Plan and execute events, retail activations, and experiential gatherings by coordinating logistics, timelines, and guest lists
Partner with the VP to manage PR efforts, including press material approvals, scheduling interviews, and fulfilling product gifting requests
Support brand partnerships and activations by executing initiatives aligned with quarterly goals and seasonal trends
Monitor influencer performance, providing actionable insights and recommendations to optimize future campaigns
Coordinate creative asset development with freelance designers and internal teams for various marketing initiatives
Compile post-event recaps, including key learnings and recommendations for future events
Manage retailer submissions, promotional support, and compliance documentation to ensure seamless onboarding and partnerships
Requirements:
A minimum of 7 years of experience in brand marketing, partnerships, or public relations
Strong background in brand activation, strategic planning, and creative campaign execution
Proven ability to manage influencer programs, including outreach, contracts, and performance tracking
Exceptional organizational and project management skills, with a talent for handling multiple priorities simultaneously
Expertise in social media strategy development and execution, including trend analysis and content planning
Experience coordinating events, activations, and retail partnerships with a focus on creating memorable brand experiences
Excellent communication skills with the ability to collaborate effectively across diverse teams
Proficiency in analyzing campaign performance metrics and translating data into actionable strategies
What we offer:
medical, vision, dental, and life and disability insurance